• Improve Deliverability and Revenue

    The Power of Email Verification

    and Multi-Method Hygiene

    In this research, conducted by The Relevancy Group and sponsored by Webbula, we explore the value and power of email verification and multi-method hygiene. Download
  • Optimizing Vendor Selection

    Details on ESP Contracts

    Considerations When Selecting an ESP

    This research analyses contract length of ESPs, incentives for longer vendor relationships and provides a framework to guide vendor selection.

    Subscribe/Buy
  • Benchmark your email marketing

    Industry specific detail

    with advice on what metrics to focus on

    Understand industry performance, benchmark your measures and focus on the metrics that matter most. Be better, get focused and understand if you are attaining competitor parity.

    Subscribe/Buy
  • The State of Industries

    Marketing Research

    Retail, Financial Services, Travel and Hospitality

    An analysis of the state of email marketing in the financial services, retail and travel and hospitality industries.  These three reports investigate the 2018 aspirations, challenges and tactics of these marketers. Additionally, we review what they look for in an email marketing vendor and what is most important in their selection process. Industries In Depth
  • What is Your Innovation Strategy?

    Planning For Marketing Innovation

    A Roadmap to Optmization

    The Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture. Free to Download
  • The Relevancy Ring

    ESP Buyer's Guide 2018

    Enterprise Edition

    Published on 3/16/18, The Relevancy Group analyzes six enterprise ESPs and documents market trends and mandates on vendor selection. The six ESP vendors, include Adobe Campaign, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. 

    Learn More
  • The Digital Magazine for Marketers

    The Marketer Quartlery

    The Fifth Annual ESP Buyer's Guide

    In our 17th issue, The Marketer Quarterly features an excerpt of The Relevancy Group's 5th annual ESP Buyer's Guide. The Relevancy Ring Report gives an overview of the top ESP vendors in 2018. Additional features include A Day in the Life of Frito-Lay's CMO, UGG's Social Media Strategy, Fiji's One Sip Forward Campaign and more.


    Get Issue 17
  • Where is the Industry Headed in 2018

    State of the Email Marketing Industry

    and Five Tips to Optimize in 2018

    Email marketing is the most widely deployed channel followed by online display advertising in 2018. Mass adoption of email marketing underscores the need to use relevant targeting to cut through the competitive clutter.  Learn More
  • Is Your Email Marketing Mobile Ready?

    Email Marketing Mobile Readiness in 2018

    See How You Measure Up

    In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers.  The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers (ESPs). Sponsored by Branch, BrightWave and Moloco. Free with Registration
  • Mobile and Smartphone Behaviors

    The Consumer Companion

    The Implications of Mobile and Smartphone Ubiquity - 2018

    This study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.

    Learn More
  • Inbox Evolution

    Consumer Email Marketing

    Trends and Behaviors

    Published January 2018. The Relevancy Group surveyed 1,011 consumers in November 2017 and found that 93 percent of U.S. consumers check their email daily.

    Learn More
  • The Digital Magazine for Marketers

    The Marketer Quarterly

    The Third Annual MQ Awards

    In issue 16, we reveal why brick-and-mortar still matters in a digital world, and we explore how Real Media is focusing on storytelling to stand out in an era of endless video. For the main feature, our editorial team rides alongside the CMO of Crunchbase. Read about the best of 2017, The MQ Marketing Awards.

    Get Issue 16
  • The Interconnected

    Consumer Social Networking

    Trends and Behaviors

    Published January 2018. Consumer social network adoption is high with 82 percent of consumers engaging with Facebook, 53 percent on YouTube and a quarter or more utilizing other networks including Twitter, Pinterest, Instagram and Snapchat. Learn More
  • Access to Answers

    The Relevancy Group Research Subscriber Series

    Original Research

    The Relevancy Group Research Subscriber Series provides an affordable way to purchase a subscription analyst access and a bundle of new market research reports. The 2018 Research Subscriber Series features 28 original reports across multiple topics and industries. Subscribe and Save.

    Learn More
  • The Value of Personalization

    Consumers demand a personalized experience

    How do you measure up?

    Nearly half of organizations are utilizing personalization across their website, display targeting, social and email marketing efforts. Beyond the quality of goods and price, 47 percent (47%) of consumers cite the customer experience as the driver of which brands they decide to purchase from. Fifty-five percent (55%) of consumers state that they like email marketing offers which include relevant products and offers.

    Download with Registration
  • Email Marketing Retargeting

    Martech Innovator

    Traverse

    A Martech innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results. Based on hundreds of annual briefings, The Relevancy Group collectively recognizes Martech and Adtech innovators every year.

    Get Informed
  • Mobile Applications

    Understanding The Maturity of Apps

    And why it is important

    This research by expert Joe Laszlo explores the adoption of mobile apps by marketers and provides an in depth look at the challenges, efficacy and aspirations of mobile app marketing.  It is essential for anyone contemplating a mobile app.

    Subscribe to the Research
  • Email Marketing Acquisition

    2017 Benchmark Report

    How do you compare?

    TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition. The report provides growth goals, budgets, tactics, challenges and efficacy. Benchmark today.

    Purchase Knowledge
  • All About Agencies

    The Relevancy Ring

    Email Agency Buyer's Guide - 2017

    We evaluate six email marketing agencies which includes client interviews and measurable insight into quality, experience and platform tenure. The research also documents email agency trends including how marketer's prioritize vendor selection.

    Learn More
  • Understanding Identity Management

    Hybrid Ways? ... Problestic or Deterministic

    Which is your path?

    What is going on with Identity Management? Here we explore the adoption of Identity Management and the various methods that are neede to market at the individual, People-based Marketing level.

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  • New Research

    Research Proves Value

    Be a smarter marketer

    We have documented the ROI from email inbox placement to People Based Marketing, the utilization of agency services and engaging acquistion tactics.

    Free Education
  • New Research

    The End of Last Click

    An Examination of Attribution

    Published in March 2017, we take an extensive look at attribution methods and reveal measurement tactics worked in 2016 and those needing updates in 2017. Get It Now
  • New Research

    The Future of Relevance

    Value of Precision People-Based Marketing

    The future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing. 

    Download It Now

Research & Advisory Services

The Relevancy Group (TRG) delivers a collection of research reports and advisory guidance including analyst access on any of these topics. Subscribe for a collection of research that transcends research roles to access a team of analysts with one interaction. See More...

Data Driven Sponsored Market Research

Multiple times per year The Relevancy Group (TRG) conducts numerous surveys with marketing executives and with consumers on subjects relating to marketing challenges, digital behaviors and preferences, and vendor satisfaction/rankings. See More...

Engaging Speaking Events

David Daniels, Nicholas Einstein and other members of The Relevancy Group team are seasoned public speakers, headlining across the United States and around the world, including Barcelona, London, Hemel Hempstead (Hertfordshire), Milan, and Stockholm ... See More...


  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget