The State of Industries
Retail, Financial Services, Travel and HospitalityAn analysis of the state of email marketing in the financial services, retail and travel and hospitality industries. These three reports investigate the 2018 aspirations, challenges and tactics of these marketers. Additionally, we review what they look for in an email marketing vendor and what is most important in their selection process. Industries In Depth
What is Your Innovation Strategy?
Planning For Marketing Innovation
A Roadmap to OptmizationThe Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture. Free to Download
The Relevancy Ring
ESP Buyer's Guide 2018
Published on 3/16/18, The Relevancy Group analyzes six enterprise ESPs and documents market trends and mandates on vendor selection. The six ESP vendors, include Adobe Campaign, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global.Learn More
The Digital Magazine for Marketers
The Marketer Quartlery
The Fifth Annual ESP Buyer's Guide
In our 17th issue, The Marketer Quarterly features an excerpt of The Relevancy Group's 5th annual ESP Buyer's Guide. The Relevancy Ring Report gives an overview of the top ESP vendors in 2018. Additional features include A Day in the Life of Frito-Lay's CMO, UGG's Social Media Strategy, Fiji's One Sip Forward Campaign and more.Get Issue 17
Where is the Industry Headed in 2018
State of the Email Marketing Industry
and Five Tips to Optimize in 2018Email marketing is the most widely deployed channel followed by online display advertising in 2018. Mass adoption of email marketing underscores the need to use relevant targeting to cut through the competitive clutter. Learn More
Is Your Email Marketing Mobile Ready?
Email Marketing Mobile Readiness in 2018
See How You Measure UpIn Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers (ESPs). Sponsored by Branch, BrightWave and Moloco. Free with Registration
Mobile and Smartphone Behaviors
The Consumer Companion
The Implications of Mobile and Smartphone Ubiquity - 2018
This study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.Learn More
Consumer Email Marketing
Trends and Behaviors
Published January 2018. The Relevancy Group surveyed 1,011 consumers in November 2017 and found that 93 percent of U.S. consumers check their email daily.Learn More
The Digital Magazine for Marketers
The Marketer Quarterly
The Third Annual MQ Awards
In issue 16, we reveal why brick-and-mortar still matters in a digital world, and we explore how Real Media is focusing on storytelling to stand out in an era of endless video. For the main feature, our editorial team rides alongside the CMO of Crunchbase. Read about the best of 2017, The MQ Marketing Awards.Get Issue 16
Consumer Social Networking
Trends and BehaviorsPublished January 2018. Consumer social network adoption is high with 82 percent of consumers engaging with Facebook, 53 percent on YouTube and a quarter or more utilizing other networks including Twitter, Pinterest, Instagram and Snapchat. Learn More
Access to Answers
The Relevancy Group Research Subscriber Series
The Relevancy Group Research Subscriber Series provides an affordable way to purchase a subscription analyst access and a bundle of new market research reports. The 2018 Research Subscriber Series features 28 original reports across multiple topics and industries. Subscribe and Save.Learn More
The Value of Personalization
Consumers demand a personalized experience
How do you measure up?
Nearly half of organizations are utilizing personalization across their website, display targeting, social and email marketing efforts. Beyond the quality of goods and price, 47 percent (47%) of consumers cite the customer experience as the driver of which brands they decide to purchase from. Fifty-five percent (55%) of consumers state that they like email marketing offers which include relevant products and offers.Download with Registration
Email Marketing Retargeting
A Martech innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results. Based on hundreds of annual briefings, The Relevancy Group collectively recognizes Martech and Adtech innovators every year.Get Informed
Understanding The Maturity of Apps
And why it is important
This research by expert Joe Laszlo explores the adoption of mobile apps by marketers and provides an in depth look at the challenges, efficacy and aspirations of mobile app marketing. It is essential for anyone contemplating a mobile app.Subscribe to the Research
Email Marketing Acquisition
2017 Benchmark Report
How do you compare?
TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition. The report provides growth goals, budgets, tactics, challenges and efficacy. Benchmark today.Purchase Knowledge
All About Agencies
The Relevancy Ring
Email Agency Buyer's Guide - 2017
We evaluate six email marketing agencies which includes client interviews and measurable insight into quality, experience and platform tenure. The research also documents email agency trends including how marketer's prioritize vendor selection.Learn More
Understanding Identity Management
Hybrid Ways? ... Problestic or Deterministic
Which is your path?
What is going on with Identity Management? Here we explore the adoption of Identity Management and the various methods that are neede to market at the individual, People-based Marketing level.Buy The RSS Bundle & Save
Research Proves Value
Be a smarter marketer
We have documented the ROI from email inbox placement to People Based Marketing, the utilization of agency services and engaging acquistion tactics.Free Education
The End of Last Click
An Examination of AttributionPublished in March 2017, we take an extensive look at attribution methods and reveal measurement tactics worked in 2016 and those needing updates in 2017. Get It Now
The Future of Relevance
Value of Precision People-Based Marketing
The future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing.Download It Now
Research & Advisory Services
The Relevancy Group (TRG) delivers a collection of research reports and advisory guidance including analyst access on any of these topics. Subscribe for a collection of research that transcends research roles to access a team of analysts with one interaction. See More...
Data Driven Sponsored Market Research
Multiple times per year The Relevancy Group (TRG) conducts numerous surveys with marketing executives and with consumers on subjects relating to marketing challenges, digital behaviors and preferences, and vendor satisfaction/rankings. See More...
Engaging Speaking Events
David Daniels, Nicholas Einstein and other members of The Relevancy Group team are seasoned public speakers, headlining across the United States and around the world, including Barcelona, London, Hemel Hempstead (Hertfordshire), Milan, and Stockholm ... See More...
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget