State of The Email Marketing Industry and Five Tips to Optimize in 2017

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  • Sponsored by The Relevancy Group

    Written by David Daniels with Nicholas Einstein Email Marketing, Trends, State of the Industry, Optimization, Everychannel Marketing, Marketing Operations, Segmentation, Data Capabilities, Testing, Adaptive Content, Real-Time Data.

    About: Published April 2017. The latest survey data highlights the latest market trends and we offer suggestions to optimize for the future.

    We answer these key questions:
    - Which channels do marketers select?
    - How are email marketers utilizing data and what challenges prevent data optimization?
    - What can marketers do to optimize their email marketing in 2017? 

    Report Excerpt: Email marketing is the most widely deployed channel followed by Facebook organic posts and online display advertising in 2017. Mass adoption of email marketing underscores the need to use relevant targeting to cut through the competitive clutter. 

    The Research: 6 pages, 3 charts, 1413 words. Part of our Research Subscriber SeriesInquire About Subscriber Discounts

    Item: TRGSS0517 | Email/Everychannel Marketing Research Part of our Research Subscriber Series, Subscribe and Save


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