• New Research

    The Future of Relevance

    Value of Precision People-Based Marketing

    The future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing. 

    Download It Now
  • The Digital Magazine for Marketers

    The Marketer Quarterly

    The Best of 2016

    In our twelfth issue, The Marketer Quarterly reveals the second annual Email Marketing Awards, in which we highlight the best email of the year. We also interview Taco Bell's CMO, Cirque Du Soleil's Alma Derricks
    and document Wrangler's Push for Authenticity.

    Get Issue 12
  • New Research

    The Relevancy Ring

    Email Agency Buyer's Guide - 2016

    We evaluate seven email marketing agencies which includes client interviews and measurable insight into experience and platform tenure. The research also documents email agency trends including how marketer's prioritize vendor selection.

    Learn More
  • The Digital Magazine for Marketers

    The Marketer Quarterly

    Email Agency Buyer's Guide

    In our eleventh issue, The Marketer Quarterly reveals The Relevancy Group's Email Agency Buyer's Guide 2016.  We also interview Samsung's Gabriel Mas, spend a day in the life of Nationwide's CMO and look into Lenovo's Social Marketing Program. Download the magazine for free or get it via the MQ App.

    Get Issue 11
  • New Value Based Research

    Exploring The Value of New Solutions

    First of its Kind Research

    First of its kind research on the value and strategy of Machine Learning for emotional personalization, the necessary tactic of Deep Linking and the lift from Competitive Intelligence.  All new sponsored research led by David Daniels and Nicholas Einstein.

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  • New Research

    The State of Identity Management

    Tips to Optimize in 2016

    We evaluate the state of Identity Management including the adoption of Deterministic and Probabilistic methods that are necessary to empower People Based Marketing. We detail which method of Identity Management is most effective in driving revenue. Learn More
  • The Digital Magazine For Marketers

    The Marketer Quarterly

    State of The Union, 2016

    In issue 10, The Marketer Quarterly explores the State of the Marketing Union 2016. The issue features The Relevancy Group's latest research details trends in email, social and identity management, Hilton's Largest Marketing Campaign Ever, Papa Murphy's Redesign and more.

    Get Issue 10
  • Introducing

    The Relevancy Group Research Subscriber Series

    Original Research

    The Relevancy Group Research Subscriber Series provides an affordable way to purchase a subscription to a bundle of new market research reports. The 2016 Research Subscriber Series features 20 original reports across three coverage areas.

    Learn More
  • New Research

    State of the Email Marketing Industry

    Tips to Optimize in 2016

    The research evaluates the state of the email marketing industry and explores email marketing utilization, data utilization, challenges and offer five quick tips to optimize mailings in 2016.

    Learn More
  • New Research

    The Social Landscape

    The State of Social Marketing 2016

    The research evaluates the state of the social marketing industry and explores shifting ad spending with the rise of curated walled garden networks. Social mobile utilization is also examined.

    Learn More
  • New Research

    The Relevancy Ring

    The ESP Buyer's Guide, 2016

    The research analyzes eight ESPs (Email Marketing Service Providers) that include: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing Services, Maropost, MessageGears, PostUp and Zeta Interactive.

    Learn More
  • Research for Publishers

    Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    Those publishers who allocate resources on six key areas of focus will be well positioned to take advantage of the tremendous opportunities that channel proliferation, and the current evolution towards distributed content, currently present.

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  • Team Driven Research

    The Relevancy Group

    Fueling Growth Through Knowledge

    Led by tenured industry analyst and marketer David Daniels, The Relevancy Group provides market research and advisory services. We provide research on Email+EveryChannel, Social, Attribution, Identity Marketing Management, Martech+AdTech and other emerging topics. All Analysts have at least 15 years of marketing experience, this tenured expertise delivers strategies to optimize a return on marketing investments. Meet The Team
  • Omnichannel Analytics Research


    As digital channels evolve and consumers continue to communicate with brands in new ways, email marketers, who have been driving enviable returns on marketing investments for over a decade, are doing more with less. This research investigates the impact that advanced analytics can have on today's marketing campaign.

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  • Featured Research


    According to the report, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. A classic collaboration of analysis and writing by The Relevancy Group CEO David Daniels and VP of Research, Nick Einstein provides proven tactics to optimize revenue.

    Download it Now

Research & Advisory Services

The Relevancy Group (TRG) delivers a collection of research reports and advisory guidance including analyst access on any of these topics. Subscribe for a collection of research that transcends research roles to access a team of analysts with one interaction. See More...

Data Driven Sponsored Market Research

Multiple times per year The Relevancy Group (TRG) conducts numerous surveys with marketing executives and with consumers on subjects relating to marketing challenges, digital behaviors and preferences, and vendor satisfaction/rankings. See More...

Engaging Speaking Events

David Daniels, Nicholas Einstein and other members of The Relevancy Group team are seasoned public speakers, headlining across the United States and around the world, including Barcelona, London, Hemel Hempstead (Hertfordshire), Milan, and Stockholm ... See More...

  • We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!

    — Arthur Sweetser, CMO, eDataSource
  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget