Email continues to be used each day by 93% of consumers. Mobile utilization of email and social is also on the rise, with as many as 66% of consumers interacting with email on their mobile phones. Consumers continue to demand relevance and state that non-relevant or too frequent email marketing messages will be deleted. Email continues to drive high Return on Investment (ROI), higher than other direct marketing channels. Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA. The majority of email marketers are not embracing segmentation strategies to improve relevance and marketing results. Marketers that use email in combination with social segmentation drive six times the amount of revenue than those marketers that do not connect social and email segmentation. Moreover, marketers that are able to leverage social and email data deliver monthly marketing campaign profits that are seven times higher than their unsophisticated peers.

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