Organizations are not appropriately investing in transactional messaging opportunities. Far too often these messages are sent from antiquated internal on-premise solutions that fail to afford marketers the ability to take advantage of the marketing opportunities that these messages can provide.

Organizations need to leverage efficient technologies that allow marketers to leverage template management capabilities, improved delivery and robust reporting capabilities. Through improved outsourced transactional messaging capabilities marketers can improve revenues and profits, attaining a five times increase in ROI over in-house alternatives.

This paper provides executive survey data, ROI models and tactics to improve transactional email marketing opportunities.

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