About Us

Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. We are a trusted advisor to leading technology organizations and familiar brands. TRG is dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers in order to improve an organization's relevance within the broader on and offline connected economy. We work with early stage companies and the world's largest enterprises to deliver unique market research and services.

TRG was founded in January 2010 by David Daniels, who spent the previous decade as part of a team that built JupiterResearch into one of the leading research advisory firms. JupiterResearch defined digital trends and measured Internet usage and was ultimately sold to Forrester Research in 2008.

In addition to working with some of the top brands and vendors in the digital marketing economy, TRG produces dozens of surveys, research reports and webinars each year. Team members remain highly sought after public speakers that continue to entertain and enlighten audiences at conferences around the world.  We also publish the digital magazine for marketers by marketers, The Marketer Quarterly. View our 2017 Media Kit.

Our Team

David Daniels
CEO & Founder
According to Direct Magazine, David Daniels is "one of the most influential experts in email marketing, if not the most influential."
Nicholas Einstein
VP of Research & Principal Analyst
Nicholas has over 15 years of experience with digital marketing and understanding consumer behavior.
Dianna Dilworth
Editor, Content Advisor
Dianna has been covering marketing for more than a decade. Dianna is the editor and leader of The Marketer Quarterly.
Ross Rubin
Director of Research Development
Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets for over 20 years.
Joe Laszlo
Research Director and Principal Analyst
Joe joined The Relevancy Group in March, 2017, as the Principal Analyst covering the marketing and advertising technology.
Claire Gallagher
Business Development Manager
Claire has over 10 years of consultative sales experience in the market research, media, and digital marketing industries.
Brian Kelly
Co-Founder, Board Advisor
Brian served as a sales leader, VP of sales at both JupiterResearch, and Forrester Research. He co-founded The Relevancy Group and continues to be an advisor.
Craig Spiezle
Strategic Advisor and Content Contributor
As Executive Director of The Online Trust Alliance, Craig is a recognized thought leader; Craig and David collaborate on trends. Craig writes for TMQ.
Lex Mullis
Administrative Assistant
Lex is dedicated to assisting in keeping the calls, contacts and projects moving along at The Relevancy Group and The Marketer Quarterly.
Mike Farragher
Content Contributor
Mike Farragher has been covering Irish and Irish American music and arts with The Irish Voice and IrishCentral since 1997. His latest book "A Devilish Pint" recently published.
Nathan Golia
Content Contributor
Nathan is an accomplished journalist and editor and leads many of The Marketer Quarterly most fascinating interviews. He has over 15 years of experience.
Rose Gordon Sala
Content Contributor
Rose has written for MSNBC.com, DMNews, PRWeek and in addiiton to her contributions to TRG and TMQ she is Editor and Regional Director of MommyPoppins.
The Marketer Quarterly and PR Team
The Marketer Quarterly
About people are on The Marketer Quarterly team, who support The Relevancy Group

Leverage our Expertise

The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.

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  • We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!

    — Arthur Sweetser, CMO, eDataSource
  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget