Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and advisory services. We measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Each Analyst has a minimum 15 years of experience in digital marketing. We are a trusted advisor to leading technology organizations and familiar brands. TRG is dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers in order to improve an organization's relevance within the broader on and offline connected economy. We work with early stage companies and the world's largest enterprises to deliver unique market research and services.
TRG was founded in January 2010 by David Daniels, who spent the previous decade as part of a team that built JupiterResearch into one of the leading research advisory firms. JupiterResearch defined digital trends and measured Internet usage and was ultimately sold to Forrester Research in 2008.
In addition to working with some of the top brands and vendors in the digital marketing economy, TRG produces dozens of surveys, research reports and webinars each year. Team members remain highly sought after public speakers that continue to entertain and enlighten audiences at conferences around the world. We also publish the digital magazine for marketers by marketers, The Marketer Quarterly. View our 2017 Media Kit.
CEO & FounderAccording to Direct Magazine, David Daniels is "one of the most influential experts in email marketing, if not the most influential."
VP of Research & Principal AnalystNicholas has over 15 years of experience with digital marketing and understanding consumer behavior.
Editor, Content AdvisorDianna has been covering marketing for more than a decade. Dianna is the editor and leader of The Marketer Quarterly.
Director of Research DevelopmentRoss has been an industry analyst focusing on innovation in the technology, media and telecom markets for over 20 years.
Research Director and Principal AnalystJoe joined The Relevancy Group in March, 2017, as the Principal Analyst covering the marketing and advertising technology.
Principal AnalystPeggy has assisted companies’ such as General Mills, Symantec, and BMW to optimize their marketing across channels.
Business Development ManagerClaire has over 10 years of consultative sales experience in the market research, media, and digital marketing industries. Claire leads The Research Subscriber Series sales efforts.
Co-Founder, Board AdvisorBrian served as a sales leader, VP of sales at both JupiterResearch, and Forrester Research. He co-founded The Relevancy Group and continues to be an advisor.
Strategic Advisor and Content ContributorAs Executive Director of The Online Trust Alliance, Craig is a recognized thought leader; Craig and David collaborate on trends. Craig writes for TMQ.
Administrative AssistantLex is dedicated to assisting in keeping the calls, contacts and projects moving along at The Relevancy Group and The Marketer Quarterly.
Content ContributorMike Farragher has been covering Irish and Irish American music and arts with The Irish Voice and IrishCentral since 1997. His latest book "A Devilish Pint" recently published.
Content ContributorNathan is an accomplished journalist and editor and leads many of The Marketer Quarterly most fascinating interviews. He has over 15 years of experience.
Rose Gordon Sala
Content ContributorRose has written for MSNBC.com, DMNews, PRWeek and in addiiton to her contributions to TRG and TMQ she is Editor and Regional Director of MommyPoppins.
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We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!— Arthur Sweetser, CMO, eDataSource
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget