About The Relevancy Group, LLC
Led by tenured industry
analyst and marketer David Daniels, The Relevancy Group
provides market research and consulting services, measures
consumer and marketer behaviors to discover new trends and
prove the return on marketing investments. A trusted
advisor to leading technology organizations and familiar
brands, The Relevancy Group remains dedicated to educating
the market on the imperative tactics needed to foster trust
with consumers to improve an organization's relevance within
the broader on and offline connected economy.
The Relevancy Group was co-founded in January 2010 by David
Daniels and Brian Kelly, who both spent the previous decade
as part of a team that built JupiterResearch into one of the
leading research advisory firms. JupiterResearch defined
digital trends and measured Internet usage and was
ultimately sold to Forrester Research in 2008. There David
and Brian spent time integrating the two businesses, driving
successful research and revenues before leaving to start The
In addition to
consulting to some of the top brands and vendors in the
digital marketing economy, The Relevancy Group (TRG)
produces dozens of surveys, research reports and webinars
each year. CEO and Co-Founder David Daniels is a highly
sought after public speaker and continues to entertain and
enlighten audiences at conferences around the world.
Daniels - Co-Founder & CEO
According to Direct Magazine, David Daniels is "one of the most
influential experts in email marketing, if not the most
influential." Until January 2010David served as Vice
President and Principal Analyst with Forrester Research and prior to
Forrester's acquisition of JupiterResearch as Vice President and
Research Director of that ground breaking Internet research firm for a
David is co-author of the book "Email Marketing An Hour A Day"
which has been translated into five languages and continues to be
distributed worldwide by Wiley Publishing.
A tenured marketer, public speaker, industry analyst and
consultant, David has
held senior level positions at Apple, Urban Outfitters/Anthropologie, Micro
and MacWarehouse (now CDW), Genesis Direct, ProTeam and the
earliest 1988 stores on CompuServe, including CDA Computer Sales,
which was one of the first online merchants in the United States.
David's focus on
consumer behavior and establishing online trust and security is
evident in his
Strategic Board Advisor Role on the Online Trust Alliance.
David writes a syndicated column for ClickZ and has been a
contributor to the Weekend Today Show on NBC. David is also a
contributing analyst to GigaOM Pro. A father, musician and NFL
Giants fan, David lives on the beautiful New Jersey shore in Spring
Lake Heights, NJ.
Chris Marriott -
Vice President of Services &
A columnist to iMedia, Chris is an experienced digital marketer with
a focus on creating data-driven experiences for customers of leading
brands. Chris served as a tenured executive at Acxiom, running their
digital and email services. More recently Chris served as VP of
agency services for messaging technology vendor Strongmail. He is an
expert leader in wrangling and implementing efforts to integrate
email with other digital channels.
Chris currently serves on the
Board of Directors for
eDataSource, a marketing services company
that collects, analyzes, organizes and archives millions of
marketing messages, providing intelligence and analytics to the
email marketing community.
Additionally, Chris also sits on the
Advisory Board for the
All About Email conferences.
In this role he helps guide the selection of topics and speakers of
greatest interest of the email community and serves a keynote
remains a consultant to a variety of fledging organizations,
a patent-pending social writing platform. A father, musician and sports fan, Chris lives in
Chicago and spends time on the east coast each month.
Co-Founder, Board Member
@BrianPKelly | email@example.com
to joining The Relevancy Group. Brian
served as Vice President of Sales at Forrester Research. Prior to
the acquisition of JupiterResearch by Forrester, Brian spent 9
years at JupiterResearch ultimately leading a team of Senior
Account Executives as the Vice President of Sales. A father,
cyclist, huge sport fan, Brian lives in the San Francisco bay area
with his family.