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The
Relevancy Group provides data-driven market research,
advisory services and is dedicated to educating the market on the
imperative tactics needed to foster trust with consumers to
improve an organization's relevance within the broader on
and offline connected economy. Our clients include the
leading marketing technology companies that are innovating
through the delivery of technology, services and know-how to
advance relevance. In addition to our clients, such as
LiveIntent, Acxiom, Experian, IBM Unica and many others, our
CEO works in an advisory capacity with industry associations including
The Online Trust
Alliance and
The DMA's email experience council. |
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David
Daniels - Co-Founder, CEO |
@emaildaniels |
According to Direct Magazine, David Daniels is "one of the most
influential experts in email marketing, if not the most
influential." Until January 2010 he served as Vice President and
Principal Analyst with Forrester Research and prior to Forrester's
acquisition of JupiterResearch as Vice President and Research
Director of that ground breaking Internet research firm for nearly a
decade.
David is co-author of the book "Email Marketing An Hour A Day"
which has been translated into four languages and continues to be
distributed worldwide by Wiley Publishing. David also writes a
syndicated column for
ClickZ and
has been a contributor to the Weekend Today Show on NBC.
A tenured marketer, public speaker, industry analyst and
consultant, David has
held senior level positions at Apple, Urban Outfitters/Anthropologie, Micro
and MacWarehouse (now CDW), Genesis Direct, ProTeam and the
earliest 1988 stores on CompuServe, including CDA Computer Sales,
which was one of the first online merchants in the United States.
David's focus on
consumer behavior and establishing online trust and security in order to uphold U.S.
sovereignty is
evident in his
Strategic Board Advisor Role on the Online Trust Alliance. |
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Brian
Kelly -
Co-Founder
@BrianPKelly |
Prior
to joining The Relevancy Group. Brian
served as Vice President of Sales at Forrester Research. Prior to
the acquisition of JupiterResearch by Forrester, Brian spent 9
years at JupiterResearch ultimately leading a team of Senior
Account Executives as the Vice President of Sales.
Over Brian's
years of experience he had an insiders view to emerging consumer
technologies. More importantly, it gave him the unique insight
into how global 1000 companies gain value from gathering strategic
intelligence from market research and advisory services on a daily
basis.
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