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The
Relevancy Group is dedicated to educating the market on the
imperative tactics needed to foster trust with consumers and
improve an organization's relevance within the broader
online economy. We work in an advisory capacity to a
number of industry associations including The Online Trust
Alliance and The DMA's email experience council. The
Relevancy Group works with leading marketing technology companies
such as Compendium, e-Dialog, ExactTarget, Lyris, Message
Systems, StrongMail, WhatCounts and Unica. |
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| Our
Leadership Team |
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David
Daniels - Co-Founder, CEO |
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According to Direct Magazine, David Daniels is "one of the most
influential experts in email marketing, if not the most
influential." Until January 2010 he served as Vice President and
Principal Analyst with Forrester Research and JupiterResearch.
David is co-author of the book "Email Marketing An Hour A Day" and
has been a contributor to the Weekend Today Show on NBC. David has
held senior level positions at Apple, Urban Outfitters/Anthropologie, Micro/MacWarehouse,
ProTeam and the earliest CompuServe stores. David's focus on
online trust, secruity in order to uphold U.S. sovereigntry is
evident with his
Strategic Board Advisor Role on the Online Trust Alliance. |
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Brian
Kelly - Co-Founder, Sr. Vice President of Business
Development/Sales |
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to joining The Relevancy Group. Brian
served as Vice President of Sales at Forrester Research. Prior to
the acquisition of Jupiter Research by Forrester, Brian spent 9
years at JupiterResearch ultimately leading a team of Senior
Account Executives as the Vice President of Sales. Over Brian's
years of experience he had an insiders view to emerging consumer
technologies. More importantly, it gave him the unique insight
into how global 1000 companies gain value from gathering strategic
intelligence from market research and advisory services on a daily
basis.
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