Benchmark Data

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The State of Personalization in Travel and Hospitality – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the financial services industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of financial services marketers.

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  • The State of Personalization in Financial Services – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the financial services industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of financial services marketers.

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  • The State of Personalization in the Retail Industry – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization in the retail industry. This research investigates the 2018 personalization aspirations, budgets, and tactics of retail marketers.

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  • Email Marketing Acquisition – 2018 Benchmark Report

    Sponsored by The Relevancy Group

    Email Marketing Acquisition – 2018 Benchmark Report

    by David Daniels with Nicholas Einstein

    Published July 2018. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition

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  • Considerations When Selecting an ESP

    Sponsored by The Relevancy Group

    Considerations When Selecting an ESP

    by David Daniels with Nicholas Einstein

    Published on 6/20/18, The Relevancy Group analyses contract length of ESPs, incentives for longer vendor relationships and offers a framework to guide vendor selection.

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  • Benchmarking Email Marketing Performance Across Industries – 2018

    Sponsored by The Relevancy Group

    Benchmarking Email Marketing Performance Across Industries – 2018

    by David Daniels with Nicholas Einstein

    Published on 6/12/18, The Relevancy Group analyses email marketing budgets and return, as well as benchmarks operational email KPIs and suggests the growth and revenue metrics that email marketers must be focused on.

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  • The State of Email Marketing in Travel and Hospitality – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in Financial Services – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the financial services industry. This research investigates the 2018 aspirations, challenges and tactics of financial services marketers. Additionally, we review what financial services marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in the Retail Industry – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the retail industry. This research investigates the 2018 aspirations, challenges and tactics of retail marketers. Additionally, we review what retailers look for in an email marketing vendor and what is most important in their selection process.

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  • The Email Marketing Automation Imperative

    Sponsored by The Relevancy Group

    The Email Marketing Automation Imperative

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences.

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  • Email Marketing Mobile Readiness in 2018

    Sponsored by Branch-multi

    Email Marketing Mobile Readiness in 2018

    by Nicholas Einstein and David Daniels

    In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers.

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  • The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    Sponsored by The Relevancy Group

    The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Released in February 2018, this study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.

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