CMO

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    Sponsored by The Relevancy Group

    The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    by Peggy Reinders, Ross Rubin, David Daniels, Nicholas Einstein

    Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption

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  • The Relevancy Ring - ESP Buyer's Guide, 2014

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2014

    by David Daniels, Chris Marriott, Nick Einstein, Mary Bryant

    Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.

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  • The Future of Relevance

    Sponsored by Zeta Global

    The Future of Relevance

    by David Daniels

    Published in November 2016, We are rapidly moving into a new phase, the future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing.

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  • Driving Extraordinary Email Marketing Results Through Omnichannel Analytics

    by Nick Einstein, David Daniels

    Published November 2015, As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue.

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  • Email Value Calculator

    Sponsored by The Relevancy Group

    Email Value Calculator

    by David Daniels

    This spreadsheet is a serving suggestion to get you started along the path to discover the value of your subscribers. It is a good place to start, well at least more scientific than the back of that cocktail napkin. Paper length: 1 Excel file, 2 tabs.

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  • Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    Sponsored by Acxiom

    Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

    by David Daniels

    Here I focused on value - not tactics. This paper should still resonate with CMOs or any executive attempting to turn things around or further gather value from customers. Published October, 2010. Paper length: 8 pages, 3 graphics.

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  • Global Perspectives: Consumer Attitudes Towards Digital Marketing

    Sponsored by The Relevancy Group

    Global Perspectives: Consumer Attitudes Towards Digital Marketing

    by David Daniels

    The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.

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  • We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!

    — Arthur Sweetser, CMO, eDataSource
  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget