Consumer Survey
Sponsored by Branch-multi
Email Marketing Mobile Readiness in 2018
In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers.
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Sponsored by The Relevancy Group
The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018
Released in February 2018, this study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.
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Sponsored by The Relevancy Group
Inbox Evolution: Consumer Email Marketing Trends and Behaviors
Published January 2018. The Relevancy Group surveyed 1,011 consumers in November 2017 and found that 93 percent of U.S. consumers check their email daily with most accessing it multiple times days.
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Sponsored by The Relevancy Group
The Interconnected: Consumer Social Networking Trends and Behaviors
Published January 2018. Consumer social network adoption is high with 82 percent of consumers engaging with Facebook, 53 percent on YouTube and a quarter or more utilizing other networks including Twitter, Pinterest, Instagram and Snapchat.
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Sponsored by The Relevancy Group
Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors
Published December 2017. The ability to capture the tricky millennial segment, which is characterized by being digitally native, extensively nurtured, and brand affinity-neutered, has been a broad theme among marketers.
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Sponsored by The Relevancy Group
Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors
Published in June 2017 this paper utilizes consumer survey data to investigate social sharing behaviors and attitudes within social networks.
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Sponsored by The Relevancy Group
The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing
Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption
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Sponsored by The Relevancy Group
Watching Wearables - TRG Consumer Research Report
Published May, 2015 There is a future for this market place but it is constricted to a certain demographic, and it really requires age based segmentation plan versus a behavioral one. This is why our data shows who will be investing in wearables and those that will not. 5 Pages, 3 Charts, Consumer Survey Data.
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Categories:
- Acquistion
- All Research
- Analytics
- Artifical Intelligence/Machine Learning
- Benchmark Data
- CMO
- Consumer Survey
- Email Deliverability
- Email Marketing
- Email Marketing Agencies
- Everychannel/Omnichannel Marketing
- Financial Services
- Identity Management
- Lifecycle Marketing
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Media/Publishing
- Mid-Market
- Mobile Marketing
- Optimization
- People Based Marketing
- Personalization
- Regions/Industry
- Research Subscriber Series
- Retail/eCommerce
- RSS-Email/Everychannel
- RSS-Madtech
- RSS-Social
- Services
- Social Marketing
- Sponsored Research
- State of Industries
- Travel and Hospitality
- Value Based Research
- Vendor Selection
- Video Marketing
- Wearables
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