Email Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

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  • Handle With Care - Consumer Email Marketing Behaviors

    Sponsored by The Relevancy Group

    Handle With Care - Consumer Email Marketing Behaviors

    by David Daniels with Nicholas Einstein

    Published in January 2017, The Relevancy Group email behaviors and attitudes across generations.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.

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  • State of The Email Marketing Industry and Five Tips to Optimize in 2016

    Sponsored by The Relevancy Group

    State of The Email Marketing Industry and Five Tips to Optimize in 2016

    by David Daniels with Nick Einstein

    Published April 2016, We evaluate the state of the email marketing industry. We explore email marketing utilization, data utilization, challenges and offer five quick tips to optimize mailings in 2016. 5 pages, 3 charts, 1150 words. Part of our 2016 subscriber series.

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  • The Relevancy Ring - The ESP Buyer's Guide 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - The ESP Buyer's Guide 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published February 2016, The Relevancy Group evaluates eight ESPs and explores market trends. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 31 pages, 20 charts.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant and Tonya Pemberton

    Published August 2015. The Buyer’s Guide evaluates seven Email Marketing agencies. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 20 pages, 8 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2014

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2014

    by David Daniels, Chris Marriott, Nick Einstein, Mary Bryant

    Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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  • The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    Sponsored by 250ok

    The Value of Email Delivery Data & Insight – Exploring the State of Email Deliverability

    by Nicholas Einstein, David Daniels

    Published in January 2017, The Relevancy Group investigates email deliverability tools. Data from this research indicates that many marketers are leaving upwards of $300k on the table in the form of lost revenue due to delivery issues. Marketers are acutely aware of the risks and are allocating resources to delivery tools and services. Yet far too few currently have access to key delivery and performance data in real time, and are therefore at a distinct disadvantage.

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  • The Future of Relevance

    Sponsored by Zeta Global

    The Future of Relevance

    by David Daniels

    Published in November 2016, We are rapidly moving into a new phase, the future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing.

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  • The Value of Competitive Intelligence

    Sponsored by eDataSource

    The Value of Competitive Intelligence

    by David Daniels

    Published October 2016, First of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. 9 pages, 7 graphics, 2865 words

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  • Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    Sponsored by Branch

    Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    by Nicholas Einstein with David Daniels

    Published September 2016, First of its kind of research on deep linking, the process of ensuring email marketing messages correctly link to mobile applications. TRG explores adoption, challenges as well as the ROI of utilizing deep linking appropriately. 8 pages, 5 graphics 2663 words

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  • The Science Behind Customer Engagement: How Machine-Learning Drives Action

    Sponsored by Persado

    The Science Behind Customer Engagement: How Machine-Learning Drives Action

    by David Daniels

    Published September 2016, The Relevancy Group investigates the value emotions, cognitive machine learning platforms. New machine learning technologies allow marketers to create engaging emotional intelligent content in order to improve personalization. Persado’s Cognitive Content Platform is one such example. Marketers leveraging machine learning content automation have experienced 22-266 percent performance lifts. 9 pages, 5 graphics, 1975 words.

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  • We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!

    — Arthur Sweetser, CMO, eDataSource
  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget