Email Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The State of Email Marketing in Travel and Hospitality – 2018

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    The State of Email Marketing in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in Financial Services – 2018

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    The State of Email Marketing in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the financial services industry. This research investigates the 2018 aspirations, challenges and tactics of financial services marketers. Additionally, we review what financial services marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in the Retail Industry – 2018

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    The State of Email Marketing in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the retail industry. This research investigates the 2018 aspirations, challenges and tactics of retail marketers. Additionally, we review what retailers look for in an email marketing vendor and what is most important in their selection process.

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  • The Email Marketing Automation Imperative

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    The Email Marketing Automation Imperative

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences.

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  • The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

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    The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes six ESPs and documents market trends and mandates on vendor selection.Vendors evaluated include Adobe Campaign, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global.

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  • State of The Email Marketing Industry and Five Tips to Optimize in 2018

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    State of The Email Marketing Industry and Five Tips to Optimize in 2018

    by David Daniels with Nicholas Einstein

    Published March 2018. The latest survey data highlights the latest market trends and we offer suggestions to optimize for the future.

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  • Email Marketing Mobile Readiness in 2018

    Sponsored by Branch-multi

    Email Marketing Mobile Readiness in 2018

    by Nicholas Einstein and David Daniels

    In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers.

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  • The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

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    The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Released in February 2018, this study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.

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  • Inbox Evolution: Consumer Email Marketing Trends and Behaviors

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    Inbox Evolution: Consumer Email Marketing Trends and Behaviors

    by David Daniels with Nicholas Einstein

    Published January 2018. The Relevancy Group surveyed 1,011 consumers in November 2017 and found that 93 percent of U.S. consumers check their email daily with most accessing it multiple times days.

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  • Customer Acquisition: Measuring The Efficacy of Tactics

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    Customer Acquisition: Measuring The Efficacy of Tactics

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.This research measures the effectiveness of it all.

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  • Customer Acquisition: Assessing Marketer Tactics

    Sponsored by The Relevancy Group

    Customer Acquisition: Assessing Marketer Tactics

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.

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  • Email Marketing Retargeting – Martech Innovator: Traverse

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    Email Marketing Retargeting – Martech Innovator: Traverse

    by David Daniels with Nicholas Einstein and Joe Laszlo

    Published November 2017. The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results.

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    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
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    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget