The Relevancy Ring - ESP Buyer's Guide, 2015

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

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  • Sponsored by The Relevancy Group

    Written by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant Email Marketing, Omnichannel Marketing, Vendor Selection, Executive Survey, Relevancy Ring

    Paper length: 43 pages, 19 charts.  The Relevancy Ring, is a quantifiable measurement of 11 ESPs (Email Service Providers) and Email Infrastructure vendors manifesting in leaders and contender vendor Rings. During the three-month research process we spoke to marketers about their needs and aspirations. Then we evaluated how the vendor solutions are poised to eradicate marketer challenges obstructing of these goals. 

    The report begins with a complete research analysis about the state of email marketing and the marketplace for marketers. This information is valuable for both vendors and clients alike, as we uncover the necessity of positive and productive relationships. The report culminates with the combination of survey data: documented ESP demo use cases; inbox placement data from eDataSource; a vendor questionnaire that captures hundreds of data points; and one-on-one phone interviews with the marketers who use these tools. 
      
    I am very proud of our team, as well as its approach and unique methodology. Our process includes collecting and analyzing thousands of data points per vendor and creating objective data-driven scorecards. We used a collaborative objective process as opposed to a subjective singular analyst-driven market evaluation. We created separation by ensuring that one of our analysts objectively ran the demo scorecard, another one ran the reference satisfaction scorecard and three analysts scored the technical prowess scorecard. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view.

    The Relevancy Group manages RFPs (request for proposal) and each year we represent 15 to 20 billion email marketing messages that are out to bid and that process informed the methodology for this research. I am happy to report that in 2015 we are delivering something different and research that we believe is very useful. An excerpt of this research is presented by our sister organization, The Marketer Quarterly – be sure to register for a free subscription to the new quarterly digital magazine at www.marketerquarterly.com. I hope you find this useful and enlightening.

    All the Best,
    David Daniels


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