Canada’s Anti-Spam Law (Major Update): What U.S. Retailers Need To Know
Confident in your compliance standards? Many United States-based e-retailers that send emails to Canadian consumers still don’t understand how Canada’s anti-spam law (CASL) can impact their email marketing programs.
Three years after the launch of CASL, you will need to learn and understand these laws or potentially face big consequences. In July, new provisions were to take effect that would have allowed individuals to pursue legal action against senders that deploy unwanted and unsolicited marketing emails.
This announcement was recently suspended, but having all your bases covered is still a must!
Hear from expert David Daniels, founder of Relevancy Group, called “one of the most influential experts in email marketing, if not the most influential,” according to Direct Magazine. We’ll also hear commentary from industry leader and former Amazon executive Joe Thompson, VP of Marketing at home improvement retailer BuildDirect.
Join us for this educational webinar and learn how:
CASL supports an opt-in model for promotional mail, unlike the opt-out system used in the U.S
CASL applies to U.S.-based senders of any marketing email
How to increase deliverability while protecting against major risk
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The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
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