How to Improve Customer Engagement Across the Lifecycle from Anonymous to Known

Sept, 2017

Webinar Wednesday

Organizations looking to provide relevant and contextual experiences across the customer lifecycle must have a solid understanding of their customers from anonymous to known. Those who are able to effectively manage the wide variety of data sources required to drive these experiences are being rewarded with higher response rates and revenue attribution. The convergence of martech and ad tech now provides this opportunity. Join guest speaker David Daniels, CEO and Founder of the Relevancy Group and Patrick Tripp, VP of Product Strategy at RedPoint Global to learn how to bridge customer insights and extend audiences across digital and traditional channels. Join the live webinar to learn: • Research from the Relevancy Group that shows key marketing priorities as it pertains to customer identity • The role that Customer Engagement Hubs play and the key differences and synergies with Data Management Platforms (DMPs) • Solution strategies and tactics that will help marketers address the convergence of martech and adtech for optimized engagement

Learn More

Go Back

Leverage our Expertise

The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.

Contact us today »

  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget