The Future of Relevance – And It’s Impact on Attribution Trends

Feb 2017

Webinar Wednesday

This webinar sponsored by Zeta Global will feature two new research papers by The Relevancy Group. The first paper "The Future of Relevance - The Value of Precision People-Based Marketing" and the second paper "The End of the Last Click - Examining Attribution Methods" Registrants will get a copy of both research reports and a recording of the webinar.

Topics discussed include:
- Segmentation and targeting tactics
- The rise of Identity Management and People Based Marketing and how to implement them
- Data management practices
- The role of Machine Learning when improving relevance
- Analytical tactics including a discussion of attribution methods and tactics.
- A look into the future of relevance, the tactics and marketers that are embracing them.

Speakers include:
David Daniels - CEO and Founder - The Relevancy Group
Nicholas Einstein - VP of Research, Principal Analyst - The Relevancy Group

John Polcari - SVP Sales and Marketing - Zeta Global

Register to watch the recorded webinar.

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