The Future of Relevance – And It’s Impact on Attribution Trends
This webinar sponsored by Zeta Global will feature two new research papers by The Relevancy Group. The first paper "The Future of Relevance - The Value of Precision People-Based Marketing" and the second paper "The End of the Last Click - Examining Attribution Methods" Registrants will get a copy of both research reports and a recording of the webinar.
Topics discussed include:
- Segmentation and targeting tactics
- The rise of Identity Management and People Based Marketing and how to implement them
- Data management practices
- The role of Machine Learning when improving relevance
- Analytical tactics including a discussion of attribution methods and tactics.
- A look into the future of relevance, the tactics and marketers that are embracing them.
David Daniels - CEO and Founder - The Relevancy Group
Nicholas Einstein - VP of Research, Principal Analyst - The Relevancy Group
John Polcari - SVP Sales and Marketing - Zeta Global
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The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.Contact us today »
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