The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

Feb 2017

Webinar Wednesday

Join The Relevancy Group and hear from the authors of "The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing." This new research dicusses the intersection of Martech and Adtech, what TRG refers to as Madtech. We will discuss Data Management Platforms (DMPs) their role in People-Based Marketing.

We will answer the following questions: 
- What is driving Madtech adoption 
- What impact are DMPs having on makreting results 
- What are the orginzational challenges to implementing an DMP? 
- Which industries are adopting DMPs and how high of a priority are they? 

Speakers include: 
Peggy Reinders - Principal Analyst, TRG 
Ross Rubin - Director of Research Development, TRG 
Nick Einstein - VP of Research, TRG

Listen to the webinar recording with registration

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