The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing
Join The Relevancy Group and hear from the authors of "The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing." This new research dicusses the intersection of Martech and Adtech, what TRG refers to as Madtech. We will discuss Data Management Platforms (DMPs) their role in People-Based Marketing.
- What is driving Madtech adoption
- What impact are DMPs having on makreting results
- What are the orginzational challenges to implementing an DMP?
- Which industries are adopting DMPs and how high of a priority are they?
Peggy Reinders - Principal Analyst, TRG
Ross Rubin - Director of Research Development, TRG
Nick Einstein - VP of Research, TRG
Leverage our Expertise
The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.Contact us today »
We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!— Arthur Sweetser, CMO, eDataSource
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget