Lifecycle Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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  • The Value of Multichannel Real-Time Segmentation

    Sponsored by Zeta Global

    The Value of Multichannel Real-Time Segmentation

    by David Daniels, Nicholas Einstein, John D. Polcari, Amy Jones

    Published July, 2015. Marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data. Adding automation pushes those results even higher. Marketers that automate customer lifecycle messaging through tactics such as rules-based triggers, drive 133% more revenue than those that don’t.

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  • The Precision Marketing Imperative: Tactics for Implementing a Framework

    Sponsored by Zeta Global

    The Precision Marketing Imperative: Tactics for Implementing a Framework

    by David Daniels with David A. Steinberg and John D. Polcari

    This research study is a primer for Precision Marketing. Yet even when pieces of the framework discussed herein is adopted, we find that it will drive a tremendous return on investment (ROI). Published in 2014. Paper length: 16 pages, 9 figures.

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  • The Sea of Change in Data Driven Email Practices: Tactics for Lifecycle Marketing

    Sponsored by Yesmail Interactive

    The Sea of Change in Data Driven Email Practices: Tactics for Lifecycle Marketing

    by Chris Marriott

    Leveraging Relevancy Group executive survey data, this research details the challenges of the 21st Century Schizoid Marketing Organization and their desire to design orchestrated lifecycle's in order to steer customer engagement and create internal efficiency. Published in 2014. Paper length: 8 pages, 5 graphics.

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