Artifical Intelligence/Machine Learning

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The State of Personalization in Business-to-Business – 2018

    Sponsored by The Relevancy Group

    The State of Personalization in Business-to-Business – 2018

    by David Daniels with Nicholas Einstein

    Published on 11/12/18, The Relevancy Group analyzes the state of personalization of business-to-business marketers. This research investigates the 2018 personalization aspirations, budgets, and tactics of business-to-business marketers.

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  • AI Market Spotlight Guide 2018

    Sponsored by The Relevancy Group

    AI Market Spotlight Guide 2018

    by David Daniels and Nicholas Einstein

    Published on 11/5/18, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations.

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  • The Relevancy Ring - CDP Buyer's Guide 2018

    Sponsored by The Relevancy Group

    The Relevancy Ring - CDP Buyer's Guide 2018

    by Nicholas Einstein and David Daniels

    The Relevancy Group analyzes six CDPs (Customer Data Platforms) and documents market trends and mandates on vendor selection. Vendors evaluated include AgilOne, BlueConic, IgnitionOne, Lytics, RedPoint, Tealium.

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  • The Email Marketing Automation Imperative

    Sponsored by The Relevancy Group

    The Email Marketing Automation Imperative

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences.

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  • The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes six ESPs and documents market trends and mandates on vendor selection.Vendors evaluated include Adobe Campaign, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global.

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  • Optimizing Email Deliverability with AI

    Sponsored by Return Path

    Optimizing Email Deliverability with AI

    by David Daniels and Nicholas Einstein

    Based off of new research by The Relevancy Group and sponsored by Return Path we investigate the state of deliverability and how AI can be utilized to optimize inbox placement.

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  • Powering Person Based Marketing via Artificial Intelligence

    Sponsored by Zeta Global

    Powering Person Based Marketing via Artificial Intelligence

    by David Daniels with Nicholas Einstein

    Published in April 2018, The Relevancy Group survey data proves that those that are using AI to personalize email marketing at the individual level are more successful than marketers using human-curated personalization content at the individual level.

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  • The Email Individualization Imperative

    Sponsored by OneSpot

    The Email Individualization Imperative

    by Nicholas Einstein and David Daniels

    Published in April 2018, The Relevancy Group explores email individualization. Sponsored by OneSpot, The Relevancy Group believes that the proliferation of machine learning represents a watershed moment for email senders and that the imperative to individualize is now upon us.

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  • Planning for Marketing Innovation

    Sponsored by Trendline Interactive

    Planning for Marketing Innovation

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group explores marketing innovation. Sponsored by Trendline Interactive the research takes a deep dive into innovation budgets, headcount and the process of developing an innovation culture.

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  • The Value of Personalization

    by David Daniels and Nicholas Einstein

    Published in November 2017, The research explores the value of personalization. Nearly half of organizations are utilizing personalization across their websites, display targeting, social and email marketing efforts.

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  • The Return on Email Marketing Maturity: A Framework to Improve Results

    Sponsored by Adobe Campaign

    The Return on Email Marketing Maturity: A Framework to Improve Results

    by David Daniels and Nicholas Einstein

    Published in October 2017, The research from The Relevancy Group and Adobe illustrates the benefits of improving the sophstication of email marketing and the results related to that.

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  • The Return on Email Personalization

    Sponsored by OneSpot

    The Return on Email Personalization

    by Nicholas Einstein and David Daniels

    Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.

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  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

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  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget