Big Data

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Future of Relevance

    Sponsored by Zeta Global

    The Future of Relevance

    by David Daniels

    Published in November 2016, We are rapidly moving into a new phase, the future of relevance that leverages past CRM and contextual targeting tactics to deliver true individual level targeting known as People-Based Marketing.

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  • The Value of Advanced Data Modeling

    Sponsored by Zeta Global

    The Value of Advanced Data Modeling

    by Nicholas Einstein, David Daniels, John Polcari, Amy Jones

    Sophisticated marketers who build effective clustering models that inform segmentation, propensity models that drive predictions, and collaborative filtering models that drive recommendations are realizing gains on their investments today and will be better prepared to meet the increasingly demanding needs of modern consumers.

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  • Exploring the Benefits of Real-Time Email: Driving Marketing Effectiveness

    by David Daniels

    An Idea conceived by David Daniels, The Real-Time Email Value Ladder is a guide to getting started with Real-Time Email. The Ladder progresses from the easiest things to implement to some of the more involved tactics, such as those that require leveraging data from disparate sources.

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  • Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    Sponsored by Express Analytics

    Outsourcing Marketing Analytics: Leveraging Big Marketing Data

    by David Daniels with Chris Marriott

    This research study explores the notion of outsourcing marketing analytics versus stitching it together internally. Companies are increasingly seeking cloud based solutions to lower marketing costs and improve customer experience and engagement. Published September 2013. Paper length: 12 pages, 12 graphics.

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  • The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    Sponsored by Return Path

    The Email Marketing Measurement Imperative: Advancing Email Marketing Perfomance - Data, Analysis & Inisght

    by David Daniels

    This report from The Relevancy Group, underscores the importance of using email intelligence data to boost email campaign revenue, and outlines the steps marketers need to take to optimize their email programs. Published September, 2012. Paper length: 15 pages, 14 graphics.

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  • The Precision Marketing Imperative: Tactics for Implementing a Framework

    Sponsored by Zeta Global

    The Precision Marketing Imperative: Tactics for Implementing a Framework

    by David Daniels with David A. Steinberg and John D. Polcari

    This research study is a primer for Precision Marketing. Yet even when pieces of the framework discussed herein is adopted, we find that it will drive a tremendous return on investment (ROI). Published in 2014. Paper length: 16 pages, 9 figures.

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