Marketing & Messaging Platforms
Sponsored by The Relevancy Group
The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition
Published in March 2018, The Relevancy Group analyzes six ESPs and documents market trends and mandates on vendor selection.Vendors evaluated include Adobe Campaign, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global.
Buy for $2,495.00Free with registration
Sponsored by The Relevancy Group
Email Marketing Retargeting – Martech Innovator: Traverse
Published November 2017. The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results.
Buy for $299.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - Email Agency Buyer's Guide, 2017
Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global
Buy for $2,495.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - ESP Buyer's Guide, 2017
Published in February 2017, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection.
Buy for $2,495.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - Email Agency Buyer's Guide, 2016
Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.
Buy for $2,495.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - ESP Buyer's Guide, 2015
Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.
Buy for $1,995.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - ESP Buyer's Guide, 2014
Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.
Buy for $1,595.00Free with registration
Sponsored by Zeta Global
Powering Person Based Marketing via Artificial Intelligence
Published in April 2018, The Relevancy Group survey data proves that those that are using AI to personalize email marketing at the individual level are more successful than marketers using human-curated personalization content at the individual level.
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Sponsored by Zeta Global
Defining the Modern Marketing Platform: Unifying the Everychannel Customer Experience
Published in December 2017, Marketers universally state a desire to improve the customer experience and relevance with their customers but are challenged by their ability to coordinate campaign execution across Everychannel.
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Sponsored by Publishers Clearing House
The Value of Sweepstakes and Games Marketing: Driving Engagement and Customer Engagement
Published July 2017, The research finds that the fastest growing acquisition tactics in 2017 are contests, giveaways and sweepstakes.
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Sponsored by RedPoint Global
The Convergence of Martech and Adtech for Optimized Customer Engagement
Published June 2017, The research how brands and marketers are increasingly using real-time data and personalization to drive relevancy in cross-channel marketing efforts.
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Sponsored by MessageGears
Improving Enterprise Email: How Hybrid ESPs Unify On-Site Data with Cloud Capabilities
Published in May 2017. This research reviews the viability of utilizing Hybrid ESP and inspects the benefits of such an email deliverability method.
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