Marketing & Messaging Platforms
Sponsored by The Relevancy Group
The Relevancy Ring - ESP Buyer's Guide, 2017
Published in February 2017, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection.
Buy for $2,495.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - Email Agency Buyer's Guide, 2016
Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.
Buy for $2,495.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - ESP Buyer's Guide, 2014
Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.
Buy for $1,595.00Free with registration
Sponsored by The Relevancy Group
The Relevancy Ring - ESP Buyer's Guide, 2015
Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.
Buy for $1,995.00Free with registration
Sponsored by Publishers Clearing House
The Value of Sweepstakes and Games Marketing: Driving Engagement and Customer Engagement
Published July 2017, The research finds that the fastest growing acquisition tactics in 2017 are contests, giveaways and sweepstakes.
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Sponsored by RedPoint Global
The Convergence of Martech and Adtech for Optimized Customer Engagement
Published June 2017, The research how brands and marketers are increasingly using real-time data and personalization to drive relevancy in cross-channel marketing efforts.
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Sponsored by MessageGears
Improving Enterprise Email: How Hybrid ESPs Unify On-Site Data with Cloud Capabilities
Published in May 2017. This research reviews the viability of utilizing Hybrid ESP and inspects the benefits of such an email deliverability method.
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Sponsored by SparkPost
The Value of Cloud Email Delivery – Perfecting the Efficiency of the Email Infrastructure
Published in January 2017, The Relevancy Group looks at the value of placing the email delivery infrastrcuture in the cloud
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Sponsored by LiveClicker - Realtime Email
Exploring the Benefits of Real-Time Email: Driving Marketing Effectiveness
An Idea conceived by David Daniels, The Real-Time Email Value Ladder is a guide to getting started with Real-Time Email. The Ladder progresses from the easiest things to implement to some of the more involved tactics, such as those that require leveraging data from disparate sources.
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Sponsored by Yesmail Interactive
The Sea of Change in Data Driven Email Practices: Tactics for Lifecycle Marketing
Leveraging Relevancy Group executive survey data, this research details the challenges of the 21st Century Schizoid Marketing Organization and their desire to design orchestrated lifecycle's in order to steer customer engagement and create internal efficiency. Published in 2014. Paper length: 8 pages, 5 graphics.
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Sponsored by The Relevancy Group
Global Perspectives: Consumer Attitudes Towards Digital Marketing
The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.
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Categories:
- Acquistion
- All Research
- Analytics
- Big Data
- CMO
- Consumer Survey
- Email Marketing
- Email Marketing Agencies
- Identity Management
- Lifecycle Marketing
- Machine Learning/Artifical Intelligence
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mid-Market
- Mobile Marketing
- Omnichannel Marketing
- Optimization
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- Wearables
- Year Published - 2010
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- Year Published - 2014
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- Year Published - 2016
- Year Published - 2017