Mobile Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

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  • Handle With Care - Consumer Email Marketing Behaviors

    Sponsored by The Relevancy Group

    Handle With Care - Consumer Email Marketing Behaviors

    by David Daniels with Nicholas Einstein

    Published in January 2017, The Relevancy Group email behaviors and attitudes across generations.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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  • Watching Wearables - TRG Consumer Research Report

    Sponsored by The Relevancy Group

    Watching Wearables - TRG Consumer Research Report

    by David Daniels

    Published May, 2015 There is a future for this market place but it is constricted to a certain demographic, and it really requires age based segmentation plan versus a behavioral one. This is why our data shows who will be investing in wearables and those that will not. 5 Pages, 3 Charts, Consumer Survey Data.

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  • Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    Sponsored by Branch

    Quantifying the Rise of Mobile Apps and the Value of Deep Linking

    by Nicholas Einstein with David Daniels

    Published September 2016, First of its kind of research on deep linking, the process of ensuring email marketing messages correctly link to mobile applications. TRG explores adoption, challenges as well as the ROI of utilizing deep linking appropriately. 8 pages, 5 graphics 2663 words

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  • Embedded Video In Email: Exploring Its Viability As a Marketing Tactic

    Sponsored by The Relevancy Group

    Embedded Video In Email: Exploring Its Viability As a Marketing Tactic

    by David Daniels

    Video in email has always made sense in theory, but technical challenges made it impractical for general applications. This paper leverages data from The Relevancy Group surveys, interviews with marketer end-users, and other sources to shed light on best practices for this emerging approach to email marketing. Published June, 2013. Paper length: 7 pages, 3 graphics.

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  • Exploring the Benefits of Real-Time Email: Driving Marketing Effectiveness

    by David Daniels

    An Idea conceived by David Daniels, The Real-Time Email Value Ladder is a guide to getting started with Real-Time Email. The Ladder progresses from the easiest things to implement to some of the more involved tactics, such as those that require leveraging data from disparate sources.

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  • The ROI of Social and Email Marketing: Tactics for Relevance and Results

    Sponsored by StreamSend

    The ROI of Social and Email Marketing: Tactics for Relevance and Results

    by David Daniels

    This is some sophisticated TRG research (2011) at the height of social and email of hysteria. Here you will find consumer and executive data with control groups as we discover the ROI of those that do things correctly can be 6x those that don't. Read on. Published in November, 2011. Paper length - 12 pages, 7 graphics.

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  • Global Perspectives: Consumer Attitudes Towards Digital Marketing

    Sponsored by The Relevancy Group

    Global Perspectives: Consumer Attitudes Towards Digital Marketing

    by David Daniels

    The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.

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  • We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!

    — Arthur Sweetser, CMO, eDataSource
  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget