Omnichannel Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • State of The Email Marketing Industry and Five Tips to Optimize in 2017

    Sponsored by The Relevancy Group

    State of The Email Marketing Industry and Five Tips to Optimize in 2017

    by David Daniels with Nicholas Einstein

    Published April 2017, We evaluate the state of the email marketing industry. We explore email marketing utilization, data utilization, challenges and offer five quick tips to optimize mailings in 2017. 6 pages, 3 charts, 1413 words. Part of our 2017 subscriber series.

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  • The Relevancy Ring - ESP Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2017

    by David Daniels and Nicholas Einstein

    Published in February 2017, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection.

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  • The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    Sponsored by The Relevancy Group

    The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    by Peggy Reinders, Ross Rubin, David Daniels, Nicholas Einstein

    Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption

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  • The Relevancy Ring - The ESP Buyer's Guide 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - The ESP Buyer's Guide 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published February 2016, The Relevancy Group evaluates eight ESPs and explores market trends. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 31 pages, 20 charts.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant and Tonya Pemberton

    Published August 2015. The Buyer’s Guide evaluates seven Email Marketing agencies. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 20 pages, 8 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2014

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2014

    by David Daniels, Chris Marriott, Nick Einstein, Mary Bryant

    Published January 2014. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 45 pages, 32 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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  • The Value of Services When Implementing People Based Marketing

    Sponsored by Epsilon

    The Value of Services When Implementing People Based Marketing

    by David Daniels with Joe Laszlo

    Published July 2017, The research explores the state of People Based Marketing and the role of services and tactics needed to optimize online revenue.

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  • The Return on Email Personalization

    Sponsored by OneSpot

    The Return on Email Personalization

    by Nicholas Einstein and David Daniels

    Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.

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  • The End of Last Click - An Examination of Attribution

    Sponsored by Zeta Global

    The End of Last Click - An Examination of Attribution

    by Nicholas Einstein with David Daniels

    Published in March 2017, we take an extensive look at attribution methods and review which measurement tactics worked in 2016 and those that need to be updated in 2017.

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  • The Value of Advanced Data Modeling

    Sponsored by Zeta Global

    The Value of Advanced Data Modeling

    by Nicholas Einstein, David Daniels, John Polcari, Amy Jones

    Sophisticated marketers who build effective clustering models that inform segmentation, propensity models that drive predictions, and collaborative filtering models that drive recommendations are realizing gains on their investments today and will be better prepared to meet the increasingly demanding needs of modern consumers.

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  • Driving Extraordinary Email Marketing Results Through Omnichannel Analytics

    by Nick Einstein, David Daniels

    Published November 2015, As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue.

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  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget