Everychannel/Omnichannel Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The State of Email Marketing in Travel and Hospitality – 2018

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    The State of Email Marketing in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in Financial Services – 2018

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    The State of Email Marketing in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the financial services industry. This research investigates the 2018 aspirations, challenges and tactics of financial services marketers. Additionally, we review what financial services marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in the Retail Industry – 2018

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    The State of Email Marketing in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the retail industry. This research investigates the 2018 aspirations, challenges and tactics of retail marketers. Additionally, we review what retailers look for in an email marketing vendor and what is most important in their selection process.

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  • The Email Marketing Automation Imperative

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    The Email Marketing Automation Imperative

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes the utilization of automation in email marketing. This research covers the adoption of basic email triggering but we focus on how automation can leverage real-time data to deliver relevant experiences.

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  • The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

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    The Relevancy Ring - ESP Buyer's Guide 2018, Enterprise Edition

    by David Daniels and Nicholas Einstein

    Published in March 2018, The Relevancy Group analyzes six ESPs and documents market trends and mandates on vendor selection.Vendors evaluated include Adobe Campaign, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global.

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  • State of The Email Marketing Industry and Five Tips to Optimize in 2018

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    State of The Email Marketing Industry and Five Tips to Optimize in 2018

    by David Daniels with Nicholas Einstein

    Published March 2018. The latest survey data highlights the latest market trends and we offer suggestions to optimize for the future.

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  • State of The Email Marketing Industry and Five Tips to Optimize in 2017

    Sponsored by The Relevancy Group

    State of The Email Marketing Industry and Five Tips to Optimize in 2017

    by David Daniels with Nicholas Einstein

    Published April 2017, We evaluate the state of the email marketing industry. We explore email marketing utilization, data utilization, challenges and offer five quick tips to optimize mailings in 2017. 6 pages, 3 charts, 1413 words. Part of our 2017 subscriber series.

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  • The Relevancy Ring - ESP Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2017

    by David Daniels and Nicholas Einstein

    Published in February 2017, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection.

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  • The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

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    The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    by Peggy Reinders, Ross Rubin, David Daniels, Nicholas Einstein

    Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption

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  • The Relevancy Ring - The ESP Buyer's Guide 2016

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    The Relevancy Ring - The ESP Buyer's Guide 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published February 2016, The Relevancy Group evaluates eight ESPs and explores market trends. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 31 pages, 20 charts.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2015

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    The Relevancy Ring - Email Agency Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant and Tonya Pemberton

    Published August 2015. The Buyer’s Guide evaluates seven Email Marketing agencies. Each vendor is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 20 pages, 8 charts.

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  • The Relevancy Ring - ESP Buyer's Guide, 2015

    Sponsored by The Relevancy Group

    The Relevancy Ring - ESP Buyer's Guide, 2015

    by David Daniels, Chris Marriott, Peggy Reinders, Nick Einstein, Mary Bryant

    Published February 2015. The Buyer’s Guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction across these fourteen companies. Each ESP is given a placement in “The Relevancy Ring” based on quantifiable analysis. Paper length: 43 pages, 19 charts.

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