About Us

Nicholas Einstein
VP of Research & Principal Analyst Nicholas has over 15 years of experience with digital marketing and understanding consumer behavior. 

Nicholas was formerly Vice President of Professional Services at Extole, a Social Marketing platform where he led teams that enabled brands to harness customer advocacy to drive referrals and new customer acquisition. Most recently he was Vice President of Customer Success at SocialChorus - an Advocate Marketing platform that powers tens of thousands of brand advocates, employees, consumers and bloggers to experience, create and share authentic content about brands they love.

Nicholas has led customer success management, email technology, implementation, and social marketing teams at several organizations. At RealNetworks, Nick managed worldwide email marketing operations and customer relationship management. Subsequently he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).

Nick received his BA in Anthropology & Sociology from Kenyon College and MBA from the University of Washington.  Nick lives with his wife and three daughters in Seattle, but supports the Mets and The New York Football Giants.

Follow Nicholas on Twitter.  @othereinstein

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The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.

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  • David Daniels and his team never fails to delight us and enrich our business. The Relevancy Group are trusted partners that have helped us to broaden our audience and create awareness.

    — Dave Hendricks, President LiveIntent
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • Email Marketing An Hour A Day should be on the reading list of every marketer.

    — Matt Seeley, Group President, Experian Marketing Services
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget