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The Relevancy Group, LLC respects your privacy. The Relevancy Group, LLC will never sell any personally-identifiable information obtained from a user to a third party.


The uniform resource locators (URLs) covered under The Relevancy Group, LLC’s privacy policy include: www.relevancygroup.com, www.therelevancygroup.com, www.CMF4.com, www.blog.relevancygroup.com, www.allfbmessages.com and www.shortburstsociety.com.


The ways we collect and use data from use of our Web site and certain other interactions with our clients are listed below:

1.    The Relevancy Group, LLC may collect certain information when an individual (a) registers for use of this Site, (b) purchases certain products or services from us or (c) registers for one of our events.  We may also collect information from users seeking employment opportunities or when a user wishes to obtain more information about our products and services.


2.    The Relevancy Group, LLC does not sell lists, or generate any third-party revenue from the data that is generated from this site.


3.    The Relevancy Group, LLC may disclose certain data to third parties who perform services on our behalf and have a need to access the data in connection with those services.  Examples of this include but are not limited to our shopping cart and payment processing, in these instances that data is not used or owned by these third parties.


4.    The Relevancy Group, LLC collects contact information of individuals downloading our free/sponsored research.  This information including the attendee’s name, job title, company. IP address and country of origin will be shared with the sponsor of that specific piece of research.  In some cases, this registration occurs out-side of The Relevancy Group, LLC’s web-site(s) on the sponsor’s web-site.   For an example of the registration process for free research can be found at our Connected Marketing Framework Research Center. In other cases for downloads of sponsored research that may occur on The Relevancy Group LLC's URLS, The Relevancy Group LLC will  collect that information (name, company, email address, IP address and other time stamps) and share it with the sponsor of the research paper, webinar, document or project.  The Relevancy Group LLC will make every effort to make that known to the user when this occurs, and upon downloading this research the user will be presented with a "Store" confirmation where they can excerise an opt-out.  Each item downloaded will show in the subject line the name of the vendor where the information is being shared.  It shall be the first word in the subject line of those confirmation emails that allow the user to download the free research.  


5.    The Relevancy Group, LLC collects contact information of event attendees at the time of registration. An attendee’s name, job title, company and country of origin may be transferred to sponsors of the event and will be available during the event to attendees.


6.    Event attendees could be provided with badges having barcodes that may be scanned at sponsored activities or sponsor booths.  Attendee contact information is transferred to any sponsor that scans the badge.  You should not let anyone scan a barcode unless you want that sponsor to have your contact information.


7.    We may use third-party advertising companies to help tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by us.


8.    Site administrators at client companies have access to usage data for their employees who are granted online access to The Relevancy Group, LLC’s research, in order to manage access to that research.


9.    The Relevancy Group, LLC regularly analyzes data pertaining to visitor trends, research consumption, and research grading in order to improve our research, plan site enhancements, and measure overall site effectiveness. We consider this data to be confidential information.


10. The Relevancy Group, LLC staff can place research documents into a client's secure research store. To prevent duplicate placement of research or trouble-shoot direct purchases, The Relevancy Group, LLC employees can review the contents in this area.


11. To encourage feedback and community contribution, The Relevancy Group, LLC does allow site visitors to post comments about the blog articles and content that we create.  The Relevancy Group, LLC approves these comments, but once they are posted the contributors name and commentary can be viewed by any visitor to that blog.


12. You may receive periodic promotional emails and special offers from The Relevancy Group, LLC. You may unsubscribe to these emails at any time. The Relevancy Group, LLC adheres to CAN-SPAM legislation and permission marketing best practices.  You can learn more about CAN-SPAM here.

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