Media/Publishing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Benchmarking Email Marketing Performance Across Industries – 2018

    Sponsored by The Relevancy Group

    Benchmarking Email Marketing Performance Across Industries – 2018

    by David Daniels with Nicholas Einstein

    Published on 6/12/18, The Relevancy Group analyses email marketing budgets and return, as well as benchmarks operational email KPIs and suggests the growth and revenue metrics that email marketers must be focused on.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2017

    by David Daniels, Nicholas Einstein

    Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global

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  • The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    Sponsored by The Relevancy Group

    The Emergence of Madtech in 2017: How DMPs Enable People-Based Marketing

    by Peggy Reinders, Ross Rubin, David Daniels, Nicholas Einstein

    Published in Janurary 2017, The Emerence of Madtech 2017 provides a perspective on why DMPs are necessary to empower People-Based Marketing and the tactics needed to align to such increasing DMP adoption

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.

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  • The Social Landscape: The State of Social Marketing 2016

    Sponsored by The Relevancy Group

    The Social Landscape: The State of Social Marketing 2016

    by Nick Einstein with David Daniels

    Published April 2016, We evaluate the state of the social marketing industry. We investigate the impact that mobile is having on social, as well as guiding readers through the many shifts occurring within the walled garden social networks. 5 pages, 2 graphics, 1464 words. Part of our Research Subscriber Series

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  • Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    Sponsored by PostUp

    Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    by Nick Einstein, David Daniels

    Published February 2016, Growth is the key to any successful business, especially publishers. Email marketing allows you to explore different tactics to reach an unlimited growth potential. The white paper will discuss the following topics: The role of email marketing for publishers in 2016, How email is fundamentally different for publishers Key strategies and tactics to leverage in 2016, How to test and optimize with focus on consumption. 10 pages, 2 graphics

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  • David and The Relevancy Group's thoughts are always of great value.

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  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget