Regions/Industry
Sponsored by The Relevancy Group
The State of Email Marketing in Travel and Hospitality – 2018
Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality marketers look for in an email marketing vendor and what is most important in their selection process.
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Sponsored by The Relevancy Group
The State of Email Marketing in Financial Services – 2018
Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the financial services industry. This research investigates the 2018 aspirations, challenges and tactics of financial services marketers. Additionally, we review what financial services marketers look for in an email marketing vendor and what is most important in their selection process.
Buy for $399.00Free with registration
Sponsored by The Relevancy Group
The State of Email Marketing in the Retail Industry – 2018
Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the retail industry. This research investigates the 2018 aspirations, challenges and tactics of retail marketers. Additionally, we review what retailers look for in an email marketing vendor and what is most important in their selection process.
Buy for $399.00Free with registration
Sponsored by The Relevancy Group
Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors
Published in June 2017 this paper utilizes consumer survey data to investigate social sharing behaviors and attitudes within social networks.
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Sponsored by The Relevancy Group
Closing The Loop: The Rise of Everychannel Attribution
Published in May 2017 this paper utilizes executive survey data to benchmark the adoption of attribution and the specific methods of attribution. The Relevancy Group’s data shows that attribution adoption is increasing year over year as are the sophistication in attribution.
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Sponsored by The Relevancy Group
The Consumer Companion: The Implications of Mobile Usage and Smartphone Ubiquity
Published in April 2017 this paper utilizes consumer survey data to examine the adoption of mobile devices and smartphones.
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Sponsored by The Relevancy Group
Handle With Care - Consumer Email Marketing Behaviors
Published in January 2017, The Relevancy Group email behaviors and attitudes across generations.
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Sponsored by Zeta Global
Understanding U.K. Online Consumer Attitudes and Behaviours
Published in November 2017, Ninety-three percent of U.K. consumers check their email daily with most accessing it multiple times a day. The notion that millennials (ages 18-34) do not utilize email is patently false.
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Sponsored by PostUp
Keys to Driving Growth for Publishers Through Extraordinary Email Marketing
Published February 2016, Growth is the key to any successful business, especially publishers. Email marketing allows you to explore different tactics to reach an unlimited growth potential. The white paper will discuss the following topics: The role of email marketing for publishers in 2016, How email is fundamentally different for publishers Key strategies and tactics to leverage in 2016, How to test and optimize with focus on consumption. 10 pages, 2 graphics
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Sponsored by The Relevancy Group
Global Perspectives: Consumer Attitudes Towards Digital Marketing
The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.
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Categories:
- Acquistion
- All Research
- Analytics
- Artifical Intelligence/Machine Learning
- Benchmark Data
- CMO
- Consumer Survey
- Email Deliverability
- Email Marketing
- Email Marketing Agencies
- Everychannel/Omnichannel Marketing
- Financial Services
- Identity Management
- Lifecycle Marketing
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Media/Publishing
- Mid-Market
- Mobile Marketing
- Optimization
- People Based Marketing
- Personalization
- Regions/Industry
- Research Subscriber Series
- Retail/eCommerce
- RSS-Email/Everychannel
- RSS-Madtech
- RSS-Social
- Services
- Social Marketing
- Sponsored Research
- State of Industries
- Travel and Hospitality
- Value Based Research
- Vendor Selection
- Video Marketing
- Wearables
- Year Published - 2010
- Year Published - 2011
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- Year Published - 2017
- Year Published - 2018