Regions/Industry

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The State of Email Marketing in Travel and Hospitality – 2018

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    The State of Email Marketing in Travel and Hospitality – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the travel and hospitality industry. This research investigates the 2018 aspirations, challenges and tactics of travel and hospitality marketers. Additionally, we review what travel and hospitality marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in Financial Services – 2018

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    The State of Email Marketing in Financial Services – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the financial services industry. This research investigates the 2018 aspirations, challenges and tactics of financial services marketers. Additionally, we review what financial services marketers look for in an email marketing vendor and what is most important in their selection process.

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  • The State of Email Marketing in the Retail Industry – 2018

    Sponsored by The Relevancy Group

    The State of Email Marketing in the Retail Industry – 2018

    by David Daniels with Nicholas Einstein

    Published on 4/10/18, The Relevancy Group analyzes the state of email marketing in the retail industry. This research investigates the 2018 aspirations, challenges and tactics of retail marketers. Additionally, we review what retailers look for in an email marketing vendor and what is most important in their selection process.

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  • Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors

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    Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors

    by By David Daniels with Nicholas Einstein and Joe Laszlo

    Published in June 2017 this paper utilizes consumer survey data to investigate social sharing behaviors and attitudes within social networks.

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  • Closing The Loop: The Rise of Everychannel Attribution

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    Closing The Loop: The Rise of Everychannel Attribution

    by By Nicholas Einstein with David Daniels

    Published in May 2017 this paper utilizes executive survey data to benchmark the adoption of attribution and the specific methods of attribution. The Relevancy Group’s data shows that attribution adoption is increasing year over year as are the sophistication in attribution.

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  • The Consumer Companion: The Implications of Mobile Usage and Smartphone Ubiquity

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    The Consumer Companion: The Implications of Mobile Usage and Smartphone Ubiquity

    by Joe Laszlo with Ross Rubin, Nicholas Einstein and David Daniels

    Published in April 2017 this paper utilizes consumer survey data to examine the adoption of mobile devices and smartphones.

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  • Handle With Care - Consumer Email Marketing Behaviors

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    Handle With Care - Consumer Email Marketing Behaviors

    by David Daniels with Nicholas Einstein

    Published in January 2017, The Relevancy Group email behaviors and attitudes across generations.

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  • Understanding U.K. Online Consumer Attitudes and Behaviours

    Sponsored by Zeta Global

    Understanding U.K. Online Consumer Attitudes and Behaviours

    by David Daniels with Nicholas Einstein

    Published in November 2017, Ninety-three percent of U.K. consumers check their email daily with most accessing it multiple times a day. The notion that millennials (ages 18-34) do not utilize email is patently false.

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  • Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    Sponsored by PostUp

    Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

    by Nick Einstein, David Daniels

    Published February 2016, Growth is the key to any successful business, especially publishers. Email marketing allows you to explore different tactics to reach an unlimited growth potential. The white paper will discuss the following topics: The role of email marketing for publishers in 2016, How email is fundamentally different for publishers Key strategies and tactics to leverage in 2016, How to test and optimize with focus on consumption. 10 pages, 2 graphics

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  • Global Perspectives: Consumer Attitudes Towards Digital Marketing

    Sponsored by The Relevancy Group

    Global Perspectives: Consumer Attitudes Towards Digital Marketing

    by David Daniels

    The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.

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