Regions/Industry
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Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors
Published in June 2017 this paper utilizes consumer survey data to investigate social sharing behaviors and attitudes within social networks.
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Closing The Loop: The Rise of Everychannel Attribution
Published in May 2017 this paper utilizes executive survey data to benchmark the adoption of attribution and the specific methods of attribution. The Relevancy Group’s data shows that attribution adoption is increasing year over year as are the sophistication in attribution.
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The Consumer Companion: The Implications of Mobile Usage and Smartphone Ubiquity
Published in April 2017 this paper utilizes consumer survey data to examine the adoption of mobile devices and smartphones.
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Handle With Care - Consumer Email Marketing Behaviors
Published in January 2017, The Relevancy Group email behaviors and attitudes across generations.
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Keys to Driving Growth for Publishers Through Extraordinary Email Marketing
Published February 2016, Growth is the key to any successful business, especially publishers. Email marketing allows you to explore different tactics to reach an unlimited growth potential. The white paper will discuss the following topics: The role of email marketing for publishers in 2016, How email is fundamentally different for publishers Key strategies and tactics to leverage in 2016, How to test and optimize with focus on consumption. 10 pages, 2 graphics
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Global Perspectives: Consumer Attitudes Towards Digital Marketing
The year that TRG was launched in 2010, David Daniels did one of the most comprehensive studies and analysis of a massive survey of 13,000 individuals around the world. Here you will find the labored love output, broken down by global regions and channels including tactics for all. Published June, 2010. Paper length - 36 pages, many charts - be sure to check out page 34.
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Categories:
- Acquistion
- All Research
- Analytics
- Big Data
- CMO
- Consumer Survey
- Email Marketing
- Email Marketing Agencies
- Identity Management
- Lifecycle Marketing
- Machine Learning/Artifical Intelligence
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mid-Market
- Mobile Marketing
- Omnichannel Marketing
- Optimization
- People Based Marketing
- Publishing
- Regions/Industry
- Research Subscriber Series
- Retail
- RSS-Email/Everychannel
- RSS-Madtech
- RSS-Social
- Services
- Social Marketing
- Value Based Research
- Vendor Selection
- Video Marketing
- Wearables
- Year Published - 2010
- Year Published - 2011
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- Year Published - 2014
- Year Published - 2015
- Year Published - 2016
- Year Published - 2017