Research Subscriber Series

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Research Subscriber Series-2018

    Sponsored by The Relevancy Group

    Research Subscriber Series-2018

    by David Daniels and The Relevancy Group Analysts

    An annual subscription to our 2018 research that includes access to our back catalog of original hypothesis driven research. The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes, industry specific research and tactical advice that is based on case studies, executive and consumer surveys. Each report comes with inquiry access to go one-on-one with the analyst(s) that authored and/or contributed to the research. We provide direct access to answers.

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  • Email Marketing Mobile Readiness in 2018

    Sponsored by Branch-multi

    Email Marketing Mobile Readiness in 2018

    by Nicholas Einstein and David Daniels

    In Q4 of 2017, The Relevancy Group (TRG) conducted research on the mobile usage, preferences, and habits of over a thousand U.S. consumers. The research also utilized TRG executive surveys from 2017 and a questionnaire that captured the mobile capabilities from the ten leading Email/Everychannel Service Providers.

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  • The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    Sponsored by The Relevancy Group

    The Connected Companion: The Implications of Mobile and Smartphone Ubiquity - 2018

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Released in February 2018, this study documents consumer mobile phone and tablet behaviors and attitudes. Eighty-six percent of U.S. consumers have a smartphone, making it a key channel for interactivity. About one quarter of U.S. say that they “cannot be without” their smartphone and that they sleep with it.

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  • Inbox Evolution: Consumer Email Marketing Trends and Behaviors

    Sponsored by The Relevancy Group

    Inbox Evolution: Consumer Email Marketing Trends and Behaviors

    by David Daniels with Nicholas Einstein

    Published January 2018. The Relevancy Group surveyed 1,011 consumers in November 2017 and found that 93 percent of U.S. consumers check their email daily with most accessing it multiple times days.

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  • The Interconnected: Consumer Social Networking Trends and Behaviors

    Sponsored by The Relevancy Group

    The Interconnected: Consumer Social Networking Trends and Behaviors

    by David Daniels with Nicholas Einstein

    Published January 2018. Consumer social network adoption is high with 82 percent of consumers engaging with Facebook, 53 percent on YouTube and a quarter or more utilizing other networks including Twitter, Pinterest, Instagram and Snapchat.

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  • Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

    Sponsored by The Relevancy Group

    Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

    by David Daniels and Nicholas Einstein with Ross Rubin

    Published December 2017. The ability to capture the tricky millennial segment, which is characterized by being digitally native, extensively nurtured, and brand affinity-neutered, has been a broad theme among marketers.

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  • Customer Acquisition: Measuring The Efficacy of Tactics

    Sponsored by The Relevancy Group

    Customer Acquisition: Measuring The Efficacy of Tactics

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.This research measures the effectiveness of it all.

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  • Customer Acquisition: Assessing Marketer Tactics

    Sponsored by The Relevancy Group

    Customer Acquisition: Assessing Marketer Tactics

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Published November 2017. Contemporary marketing conventional wisdom brims with ruminations on the difficulty of customer acquisition in an age of audience fragmentation and social savviness.

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  • Email Marketing Retargeting – Martech Innovator: Traverse

    Sponsored by The Relevancy Group

    Email Marketing Retargeting – Martech Innovator: Traverse

    by David Daniels with Nicholas Einstein and Joe Laszlo

    Published November 2017. The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results.

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  • Email Marketing Acquisition – 2017 Benchmark Report

    Sponsored by The Relevancy Group

    Email Marketing Acquisition – 2017 Benchmark Report

    by David Daniels with Nicholas Einstein

    Published November 2017. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition

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  • Mobile Apps: The Early Maturity of a Key Mobile Marketing Channel

    Sponsored by The Relevancy Group

    Mobile Apps: The Early Maturity of a Key Mobile Marketing Channel

    by Joe Laszlo with David Daniels and Nicholas Einstein

    Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2017

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2017

    by David Daniels, Nicholas Einstein

    Published September 2017. The Relevancy Ring - Email Agency Buyer's Guide, 2017. The research analyzes six email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Shaw + Scott, Trendline Interactive, Zeta Global

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    — David A. Steinberg, CEO & Founder, Zeta Global
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  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget