Programmatic Advertising Trends in 2017

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

  •  
  • Sponsored by The Relevancy Group

    Written by David Daniels with Peggy Reinders Programmatic Advertising, DSP, Madtech, Adtech, Adoption Trends, 2017

    About: Published in February 2017, The Relevancy Group investigates Programmatic Advertising Trends and finds that confidence, adoption and budgets are increasing. Industry consolidation looms.

    Key Questions:

    What are the latest Programmatic Advertising adoption trends?
    Is Programmatic Advertising growing in importance from the advertiser’s perspective?
    Has Programmatic Advertising captured more spend over the last few years and if so, by how much?


    Report Excerpt: Key Findings:

    Programmatic Advertising promises to create efficiency and effectiveness and as such advertisers are increasing adoption. When asked about the importance of programmatic ad purchasing in their advertising marketing plans, the Winter 2017 Relevancy Group Executive Marketer survey respondents appear to be even more tethered to programmatic than forecasts suggest. The Relevancy Group has been tracking programmatic ad expenditures for the last three years, and has witnessed the share of programmatic ad spend relative to total digital budgets continue to increase.  While the outlook is rosy, buyers must be prepared for the looming consolidation of the Programmatic Advertising vendors. 

    The Research: 6 pages, 3 graphics, 1517 words. Part of our Research Subscriber Series, Subscribe and Save

    Buy for $499.00
    Free with registration

  • We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!

    — Arthur Sweetser, CMO, eDataSource
  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget