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Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Research Subscriber Series-2018

    Sponsored by The Relevancy Group

    Research Subscriber Series-2018

    by David Daniels and The Relevancy Group Analysts

    An annual subscription to our 2018 research that includes access to our back catalog of original hypothesis driven research. The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes, industry specific research and tactical advice that is based on case studies, executive and consumer surveys. Each report comes with inquiry access to go one-on-one with the analyst(s) that authored and/or contributed to the research. We provide direct access to answers.

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  • The Interconnected: Consumer Social Networking Trends and Behaviors

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    The Interconnected: Consumer Social Networking Trends and Behaviors

    by David Daniels with Nicholas Einstein

    Published January 2018. Consumer social network adoption is high with 82 percent of consumers engaging with Facebook, 53 percent on YouTube and a quarter or more utilizing other networks including Twitter, Pinterest, Instagram and Snapchat.

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  • Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

    Sponsored by The Relevancy Group

    Social Marketing Targeting: Millennial Adoption, Attitudes and Behaviors

    by David Daniels and Nicholas Einstein with Ross Rubin

    Published December 2017. The ability to capture the tricky millennial segment, which is characterized by being digitally native, extensively nurtured, and brand affinity-neutered, has been a broad theme among marketers.

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  • Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors

    Sponsored by The Relevancy Group

    Sharing in the Walled Garden: Social Consumer Attitudes and Behaviors

    by By David Daniels with Nicholas Einstein and Joe Laszlo

    Published in June 2017 this paper utilizes consumer survey data to investigate social sharing behaviors and attitudes within social networks.

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  • Closing The Loop: The Rise of Everychannel Attribution

    Sponsored by The Relevancy Group

    Closing The Loop: The Rise of Everychannel Attribution

    by By Nicholas Einstein with David Daniels

    Published in May 2017 this paper utilizes executive survey data to benchmark the adoption of attribution and the specific methods of attribution. The Relevancy Group’s data shows that attribution adoption is increasing year over year as are the sophistication in attribution.

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  • The Social Landscape: The State of Social Marketing 2016

    Sponsored by The Relevancy Group

    The Social Landscape: The State of Social Marketing 2016

    by Nick Einstein with David Daniels

    Published April 2016, We evaluate the state of the social marketing industry. We investigate the impact that mobile is having on social, as well as guiding readers through the many shifts occurring within the walled garden social networks. 5 pages, 2 graphics, 1464 words. Part of our Research Subscriber Series

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