Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

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  • The Return on Email Personalization

    Sponsored by OneSpot

    The Return on Email Personalization

    by Nicholas Einstein and David Daniels

    Published June 2017, The research explores the opportunities of email markeitng personalization and the processes required to advance results.

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  • The State of The Inbox and The Adoption of Panel-Based Measurement

    Sponsored by eDataSource

    The State of The Inbox and The Adoption of Panel-Based Measurement

    by David Daniels and Nicholas Einstein

    Published in May 2017, First of its kind research, The Relevancy Group looks at the adoption and impact of panel-based measurement of inbox delivery. The report also examines email deliverability rates, certification and the deliverability tactics that marketers are implementing.

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  • The Value of Competitive Intelligence

    Sponsored by eDataSource

    The Value of Competitive Intelligence

    by David Daniels

    Published October 2016, First of its kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. 9 pages, 7 graphics, 2865 words

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  • The Science Behind Customer Engagement: How Machine-Learning Drives Action

    Sponsored by Persado

    The Science Behind Customer Engagement: How Machine-Learning Drives Action

    by David Daniels

    Published September 2016, The Relevancy Group investigates the value emotions, cognitive machine learning platforms. New machine learning technologies allow marketers to create engaging emotional intelligent content in order to improve personalization. Persado’s Cognitive Content Platform is one such example. Marketers leveraging machine learning content automation have experienced 22-266 percent performance lifts. 9 pages, 5 graphics, 1975 words.

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