The Relevancy Group (TRG) provides market research and advisory services.  Our clients range from early stage companies to all of the very established email marketing service providers (ESPs) that complete the alphabet from A to Z (Acxiom to Zeta), as well as our many buyside relationships where we advise them of trends, tactics and technology.  We assist early stage companies with lead generation activities to drive their market presence. 

The TRG objective process is built on our buyer's guide research methodology "The Relevancy Ring" which, evaluates dozens of vendors each year in a variety of categories. We consult with many sellers of marketing technologies to help them better understand the competitive landscape, plan for the future, including features and functionality that are emerging as critical in the eyes of the buyer.  We suggest that the buyer follows our advisory research.

Our extensive advisory tenure (45 years of experience combined and counting) with both buyers & sellers of marketing technologies providing; The Relevancy Group with a unique perspective on marketplace dynamics and the ever-shifting competitive space in marketing technology. Our services are designed for the market to understand disruption, emerging marketplace needs, & a future competitive space. TRG advisory services are available to provide due diligence on mergers and acquisitions, as our tenured team have done this. We can work at any level with you & your business. 

Research & Advisory Services

The Relevancy Group (TRG) delivers a collection of research reports and advisory guidance including analyst access on any of these topics. Subscribe for a collection of research that transcends research roles to access a team of analysts with one interaction. With a half of dozen surveys and 4 to 5 buyer's guides each year, TRG is focused on delivering the highest touch and ultimate quality of a research customer experience. That is how we are different and our clients tell us so. 

With a collective of the most senior team of analysts, we work across silos through email, every-channel, marketing tech+adtech, Data, DMP's, Internet Identity Management and social marketing to deliver a research on channels and attribution across the enterprise marketing organization. 

The Relevancy Group will continue to be focused on email marketing/every-channel marketing; along with Social Marketing, and Internet Identity Management. Our unique holistic data driven team approach delivers research on emerging areas including moment marketing and the marriage of Adtech+Martech.

Download one of our Buyer's Guides - The Relevancy Ring ESP Buyer's Guide - 2015

Data Driven Sponsored Market Research

Multiple times per year The Relevancy Group (TRG) conducts hypothesis driven surveys with marketing executives and with consumers on subjects relating to marketing challenges, digital behaviors and preferences, and vendor satisfaction/rankings.  TRG is committed to conducting more research on these topics than any other firm that dedicates researchers to the client experience.

We publish syndicated research and are unique that we publish that we become embedded with our clients through our research and beyond. TRG client sponsored research endorses the research hypothesis not the client, yet provides content of value to existing customers, and of great interest to top prospects. Our TRG sponsored research programs include white papers, webinars, advertising in The Marketer Quarterly and a full marketing plan on the topic developed in conjunction with our clients. 

TRG can craft custom research and marketing programs for vendors to deliver acquisition success for brands at any stage of their growth life-cycle. We will deliver you leads and a satisfying experience through research, press and marketing.

View Research Examples - including free sponsored research that  require registration.

TRG and Adobe one of many Webinars we did in 2015.

Engaging Speaking Events

David Daniels, Nicholas Einstein and other members of The Relevancy Group (TRG) team are seasoned public speakers who have headlined events across the United States and in numerous foreign venues including Barcelona, London, Hemel Hempstead (Hertfordshire), Milan, and Stockholm. 

In Webinars or in-person, we deliver trend analysis to help establish new marketplaces. The Relevancy Group is known for their passion and ability to educate the audience in a fun and engaging way. 

In addition to his stint as the "tech expert" on the Today Show, David Daniels has been a keynote speaker at the largest marketing conferences: eec/DMA-Email Evolution Conference, MediaPost-Email Insider Event, ExactTarget Connections, Epsilon Annual, Experian Marketing Services Client Summit, Adobe Client Summit, Yesmail Interaction Day, Responsys Interact Summit, Silverpop Amplify Conference, Acxiom Digital Impact and so many others.  David and Nick also take the stage as moderators or panelists including at Dreamforce, Online Trust Alliance, MAAWG, ESPC and so many more.  

David Daniels Example - The Today Show

Leverage our Expertise

The Relevancy Group provides data driven market research and advisory services to improve an organization's relevance within the broader online economy.

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  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget