Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • The Relevancy Ring - Email Agency Buyer's Guide, 2016

    Sponsored by The Relevancy Group

    The Relevancy Ring - Email Agency Buyer's Guide, 2016

    by David Daniels, Nick Einstein, Peggy Reinders

    Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.

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  • The Value of Services When Implementing People Based Marketing

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    The Value of Services When Implementing People Based Marketing

    by David Daniels with Joe Laszlo

    Published July 2017, The research explores the state of People Based Marketing and the role of services and tactics needed to optimize online revenue.

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  • The Value of Sweepstakes and Games Marketing: Driving Engagement and Customer Engagement

    by David Daniels with Nicholas Einstein and Joe Laszlo

    Published July 2017, The research finds that the fastest growing acquisition tactics in 2017 are contests, giveaways and sweepstakes.

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  • Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization

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    Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization

    by David Daniels with Nicholas Einstein

    Published in May 2017, we take an extensive look at machine learning, specifically personalization artificial intelligence. The research looks at the which machine learning personalzation technologies are being utilized.

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  • Driving Extraordinary Email Marketing Results Through Omnichannel Analytics

    by Nick Einstein, David Daniels

    Published November 2015, As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue.

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  • The Value of Services for the Omnichannel Marketer

    Sponsored by Epsilon

    The Value of Services for the Omnichannel Marketer

    by David Daniels

    Published October, 2015 Email marketers flock to analytical, strategic, and as always, deliverability services. Attribution services can be the means to bring marketers together from different channels in order to improve the accuracy of their program measurement. Thirty-six percent of marketers recognize the value of strategic services to assist in optimizing their programs. Marketers seek recommendation technology and analytics that can be automated. Even though behavioral and event-driven data can provide tremendous value, fewer marketers utilize it because the velocity of data exchange and the difficulty to integrate it. Data integration and Services are necessary for success. Those marketers that utilize data and increasing number of channels have a higher return on investment than those that do not.

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  • Assessing The Return on Email Marketing Strategy

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    Assessing The Return on Email Marketing Strategy

    by Nick Einstein, David Daniels

    Published September, 2015 The Relevancy Group and Adobe partnered on a research study that analyzed the strategies and tactics being employed by email marketers. We then categorized respondents into three buckets based on program sophistication: classic, dynamic, and contextual. The data reveals that marketers who are able to harness the power of real-time, contextual data are far more satisfied with their programs, and drive higher revenue than those who stick to the basics.

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