Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout. Other titles can be purchased for a fee.
Sponsored by The Relevancy Group
Published September 2016. The Relevancy Ring - Email Agency Buyer's Guide, 2016. The research analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.
Sponsored by Experian Marketing Services
Published November 2015, As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue.
Sponsored by Epsilon
Published October, 2015 Email marketers flock to analytical, strategic, and as always, deliverability services. Attribution services can be the means to bring marketers together from different channels in order to improve the accuracy of their program measurement. Thirty-six percent of marketers recognize the value of strategic services to assist in optimizing their programs. Marketers seek recommendation technology and analytics that can be automated. Even though behavioral and event-driven data can provide tremendous value, fewer marketers utilize it because the velocity of data exchange and the difficulty to integrate it. Data integration and Services are necessary for success. Those marketers that utilize data and increasing number of channels have a higher return on investment than those that do not.
Sponsored by Adobe Campaign
Published September, 2015 The Relevancy Group and Adobe partnered on a research study that analyzed the strategies and tactics being employed by email marketers. We then categorized respondents into three buckets based on program sophistication: classic, dynamic, and contextual. The data reveals that marketers who are able to harness the power of real-time, contextual data are far more satisfied with their programs, and drive higher revenue than those who stick to the basics.