2019 Marketing and Martech Predictions

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  •  
  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein Identity Management, Data Matching, Email Marketing, Data Management, Personalization, Individualization, Artificial Intelligence, Real-Time Data

    About: Published in on 1/8/19, The following takes on what the industry can expect in 2019 are based on the briefings we took, data we generated, and analysis we conducted in 2018. We are extremely excited about the year ahead and believe that the following forces will drive improved efficacy and efficiency for marketers and enable more valuable and positive customer experiences.

    Key Questions:

    What does The Relevancy Group expect from martech in 2019?
    Which technologies will most directly impact marketers in 2019?
    How will the adoption of key marketing tactics impact the customer experience in 2019?

    Report Excerpt:
    Marketers Will be Laser Focused on Driving Positive Customer Experiences
    Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019 marketers will meet the new opportunities of the velocity of marketing data. In 2019 we see meaningful AI/ML advancements for marketers that will create efficiency and reduce the need for production staff. Brands will continue their digital transformation journey, but more will rely on outside experts and embrace certification such as SOC 2. Identity matching will reach critical mass propelling advancements in relevancy, individualization and revenue optimization.

    The Research: 4 pages, 1,314 words. Part of our Research Subscriber Series, Subscribe and Save | TRGSS2518

    Buy for $299.00
    Free with registration

  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget