Email Marketing Retargeting – Martech Innovator: Traverse

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  • Sponsored by The Relevancy Group

    Written by David Daniels with Nicholas Einstein and Joe Laszlo Email Retargeting, Email Reactivation, Acquisition, Retention, Email Marketing

    About: Published November 2017. 

    Defining a Martech Innovator: The Relevancy Group sees hundreds of marketing and advertising technology solutions each year. A Martech (marketing technology) innovator is a vendor that has demonstrated a fresh approach to a common marketer challenge and has done so with such innovation and clarity to deliver business results. The Relevancy Group collectively recognizes Martech and Adtech innovators every year.

    We answer these key questions:
    How can email marketers retarget abandoned shoppers?
    What are the viable options to target lapsed email subscribers?
    What results can marketers expect from email retargeting efforts?

    Martech Innovator Spotlight: Traverse Data, Inc. | www.traversedata.com
    Traverse aggregates deterministic match data from its proprietary publisher network. For email marketers this data network provides compelling email retargeting and reactivation solutions.

    Report Excerpt: In a recent executive survey conducted by The Relevancy Group, 17 percent of email marketers cited list turnover (i.e. subscriber data churning and going bad) as a top challenge. The concern ranked 12th on a list of 25 marketer obstacles. This challenge is driven by the lack of relevance, which causes consumers to remain dormant. This is further complicated by the fact that 29 percent of consumers state they change email accounts or create a new email address each year. Marketers need to utilize new ways to reach these inactive subscribers.

    The Research: 5 pages, 2 Charts, 1,342 words. Part of our Research Subscriber Series.

    Item: TRGSS1717 | Email/Everychannel Marketing Research

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