AI Market Spotlight Guide 2018

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein AI, Artifical Intelligence, ML, Machine Learning, Market Spotlight, Vendor Spotlight, Adobe, OneSpot, Selligent, Return Path

    About: Published on 11/5/18, The Relevancy Group analyzes the latest trends in the utilization of AI in marketing and spotlights four vendors that are delivering exciting AI innovations. This guide provides executive marketer survey data on the attitudes and adoption of Artificial Intelligence and showcases four leading vendors with a diverse set of AI offerings. five email marketing agencies and documents vendor selection as well as market trends. AI vendor spotlight sponsors include Adobe, OneSpot, Return Path, and Selligent.  An excerpt of the research is featured in issue 19 of The Marketer Quarterly.

    Key Questions:

     - What are the top influences AI utilization?

     - How confident are marketers in AI?

     - What are the best uses of AI in marketing today?

     - How should marketers approach vendor selection?

    Report Excerpt:
    What is Artificial Intelligence and Why is Everyone Talking About It?
    Artificial intelligence (AI) is a broad category that covers the theory and development of systems that can perform tasks that have traditionally required human intelligence – making machines smart. Systems employing natural language processing, rules-based logic, visual perception, machine learning, and cognitive computing all fall under the broad AI umbrella.

    While AI has been used by brands and marketers for years, recent advancements in technology have extended the power of AI to more areas of the marketing stack and given marketers more tools with which to manage and leverage their data. These advancements come at an opportune time, as most enterprise marketers today find themselves in the position of having more customer data than they can efficiently use for marketing purposes.

    Marketers who use technologies that leverage AI to drive personalization, audience selection, content tagging, dynamic filtering, and the like, are increasingly realizing both efficiency gains as well as greater efficacy of campaigns. AI is allowing them to do more with less and enabling them to deliver more positive and relevant campaigns at scale. This is precisely why AI dominates both trade publications and dinner party talk, and why The Relevancy Group is excited by the developments in the space. 

    The Research: 18 pages, 6 graphics, 5,663 words. TRGSS1618. Part of our Research Subscriber Series, Subscribe and Save

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