Benchmarking Email Marketing Performance Across Industries – 2018
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
Sponsored by The Relevancy Group
About: Published on 6/12/18, The Relevancy Group analyses email marketing budgets and return, as well as benchmarks operational email KPIs and suggests the growth and revenue metrics that email marketers must be focused on.
Key Questions:• How does email revenue correlate with email marketing spend?
• How are the email marketing KPIs (Key Performance Indicators) performing by industry?
• Beyond operational metrics, which success measures should marketers focus on?
Report Excerpt:Based on self-reported data, email senders across industries that allocate more budget to email marketing have higher email marketing revenue. When we examine these self-reported KPIs by tactics utilized, we see a much greater variance in resulting performance. For example, those that utilize advanced tactics, like Artificial Intelligence (AI) for email individualization, enjoy higher response rates than those that do not.
The Research: 6 pages, 3 graphics, 1,604 words. Part of our Research Subscriber Series, Subscribe and Save | TRGSS1118Buy for $299.00Free with registration
- All Research
- Artifical Intelligence/Machine Learning
- Benchmark Data
- Consumer Survey
- Email Deliverability
- Email Marketing
- Email Marketing Agencies
- Everychannel/Omnichannel Marketing
- Financial Services
- Identity Management
- Lifecycle Marketing
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mobile Marketing
- People Based Marketing
- Research Subscriber Series
- Social Marketing
- Sponsored Research
- State of Industries
- Travel and Hospitality
- Value Based Research
- Vendor Selection
- Video Marketing
- Year Published - 2010
- Year Published - 2011
- Year Published - 2012
- Year Published - 2013
- Year Published - 2014
- Year Published - 2015
- Year Published - 2016
- Year Published - 2017
- Year Published - 2018
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget