Driving Extraordinary Email Marketing Results Through Omnichannel Analytics

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Written by Nick Einstein, David Daniels Email Marketing, Omnichannel, Analytics, Services As digital channels evolve and consumers continue to communicate with brands in new and exciting ways, email remains the bedrock of most digital marketers’ omnichannel marketing programs. In fact, the proliferation of digital channels has actually raised email’s stature in the eyes of the CMO who increasingly relies on email to drive a larger percentage of overall revenue. Practitioners who have been driving enviable returns on their email marketing investments for over a decade are now, however, being asked to do more with less, and to generate actionable insights that inform highly relevant campaigns through the inbox and beyond. These insights, which are critical to driving customer engagement and ongoing campaign optimization, are increasingly derived through more sophisticated marketing analytics. In our omnichannel world, marketing analytics are more important than ever, and marketers who leverage more sophisticated tactics drive more successful campaigns. 

    Download the report to learn:
    + Marketers’ top priorities for improving ROI over the past year
    + The impact of advanced marketing analytics on monthly revenue
    + How to support marketing analytics in your own company
    + Common barriers to better analytics and how to overcome them
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