The Relevancy Ring - Email Agency Buyer's Guide 2018

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  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein Email Marketing, Email Marketing Agencies, Vendor Selection, ESP-Everchannel Service Providers

    About: Published on 11/5/18, The Relevancy Group analyzes five leading email marketing agencies and documents vendor selection as well as market trends. This comprehensive buyer's guide includes executive data from 350 email marketing executives and details five email marketing agencies; BrightWave, DEG, Inbox Marketer, Trendline Interactive and Yes Marketing. The report provides a framework for agency selection. The report looks at what is most important to marketers in the selection process and reviews data by industry and enterprise size.  An excerpt of the research is featured in issue 19 of The Marketer Quarterly.

    Key Questions:

     - What are the top influences to email agency selection?

     - How has the role of the email marketing agency changed over the last few years?

     - What is the utilization of marketing services?

     - How do these leading email marketing agencies measure in customer satisfaction and how do their capabilities in strategy, data management, and analytics compare?

    Report Excerpt:
    The Modern Email Marketing Agency Emerges to Optimize the Email Experience 
    The modern email marketing agency emerges to assist their clients with managing the fast-paced change, adapt to customer-centric experiences and embrace digital transformation. Email marketing’s profitability and its ability to drive revenue continues to increase year-over-year. Marketer utilization of agency services is strong in 2018. Marketers cite concerns with IT support, analysis, moving data, and automation. Quality track record, 24/7 customer support, industry experience, analytical capabilities, and strategy led the top 10 email marketing agency selection criteria. The volume, velocity of data, and number of systems that marketers are integrating into their ESP has increased year-over-year. Data proliferation further underscores the need for email marketing agencies to be extremely well-versed in data management capabilities. 

    The Research: 32 pages, 20 graphics, 9,643 words. TRGSS1518. Part of our Research Subscriber Series, Subscribe and Save

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