Email Marketing Acquisition – 2017 Benchmark Report

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  • Sponsored by The Relevancy Group

    Written by David Daniels with Nicholas Einstein Email Marketing Acquisition, Budgets, List Growth, Acquisition Tactics, Hygiene

    About: Published November 2017. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition. These annual reports are part of the TRG’s Research Subscription Service and serve as an excellent resource to benchmark your individual results against the industry.

    We answer these key questions:
    What are email marketer list growth expectations?
    Which email acquisition tactics are marketers investing in?
    Which tactics are necessary to address challenges and ensure audience growth?

    Report Excerpt: Email marketers are correctly investing in the necessary hygiene and email validation techniques. Seventy-one percent of marketers are now validating email addresses at the time of opt-in by utilizing solutions such as BriteVerify, ZeroBounce and StrikeIron. When asked to identity the top three challenges that marketers encounter when growing their customer database, marketers cited a lack of quality acquisition sources, executive mandate and technology.

    The Research: 5 pages, 7 Charts, 1,462 words. Part of our Research Subscriber Series.

    Item: TRGSS1417 | Email/Everychannel Marketing Research

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