Email Marketing Acquisition – 2018 Benchmark Report

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by The Relevancy Group

    Written by David Daniels with Nicholas Einstein Email Marketing Acquisition, Budgets, List Growth, Acquisition Tactics, Hygiene

    About: Published July 2018. TRG Benchmark reports review trend analysis of a specific marketing category or tactic. In this instance, email marketing acquisition. These annual reports are part of the TRG’s Research Subscription Service and serve as an excellent resource to benchmark your individual results against the industry.

    We answer these key questions:
    What are email marketer list growth expectations?
    Which email acquisition tactics are marketers investing in?
    Which tactics are necessary to address challenges and ensure audience growth?

    Report Excerpt: Email marketing agencies including BrightWave, Inbox Marketer, Merkle, and Trendline have demonstrated the strategy to ensure that acquisition tactics are executed with quality growth in mind. Acquisition is not a trivial task and marketers must work with agencies and should seek acquisition specialists such as CertainSource and Publisher’s Clearing House Media.

    The Research: 6 pages, 4 Charts, 1,137 words. Part of our Research Subscriber Series.

    Item: TRGSS1318 | Marketing Research

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