Handle With Care - Consumer Email Marketing Behaviors
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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About: Published on 1/31/17 is the first time in a long time that David Daniels, CEO & Founder of The Relevancy Group puts pen to paper to highlight the consumer behaviors. While always a team effort, David has been trending this data since 2000 with the same panel. Enjoy our findings that are quick and the voice of the people are well represented herein.
- Is email still a pervasive communication tool and if so are millennials utilizing it?
- On which devices
- What are the primary concerns for consumers when getting email marketing messages?
- What drives email marketing subscriptions and how many brands do consumers subscribe to?
Report Excerpt: Email is Pervasive
Ninety-three percent of US consumers check their email daily with most accessing it multiple times
daily. The notion that millennials (ages 18-34) do not utilize email is patently false. Data proves that
email is not dying or being replaced.
The Research: 12 pages, 14 graphics, 2777 words. Part of our Research Subscriber Series, Subscribe and SaveBuy for $999.00Free with registration
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