Handle With Care - Consumer Email Marketing Behaviors

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

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  • Sponsored by The Relevancy Group

    Written by David Daniels with Nicholas Einstein Email Marketing, Consumer Survey, Handle With Care - Consumer Email Behaviors; The Relevancy Group surveys' 1,000 consumers and finds that consumers love email and relevance. See

    About: Published on 1/31/17 is the first time in a long time that David Daniels, CEO & Founder of The Relevancy Group puts pen to paper to highlight the consmer behaviors. While always a team effort, David has been trending this data since 2000 with the same panel.  Enjoy our findings that are quick and the voice of the people ae well represented herein. 

    Key Questions:
    - Is email still a pervasive communication tool and if so are millennials utilizing it?
    - On which devices is email consumed?
    - What are the primary concerns for consumers when getting email marketing messages?
    - What drives email marketing subscriptions and how many brands do consumers subscribe to? 

    Report Excerpt: Email is Pervasive

    Ninety-three percent of US consumers check their email daily with most accessing it multiple times
    daily. The notion that millennials (ages 18-34) do not utilize email is patently false. Data proves that
    email is not dying or being replaced.

    The Research: 12 pages, 14 graphics, 2777 words. Part of our Research Subscriber Series, Subscribe and Save

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