How Consumers Buy – Online Shopping Behaviors and Attitudes

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  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein Retail, eCommerce, Marketing, Email Marketing, Consumer Behaviors, Consumer Attitudes

    About: Published on 2/15/19, we investigate how consumers buy online.  It explores which channels motivates consumers to buy.

    Key Questions:
    What is the state of online spending?
    How do consumers select the online brands that they purchase from?
    How does email marketing aid and influence online spending?
    Which marketing channels provide the greatest influence on consumer spending?

    Key Findings:
    According to analysis by the U.S. Commerce Department, online sales grew 15.5 percent through the first three quarters of 2018. The percentage of overall revenue is attributed to email marketing initiatives has increased from 17 percent in 2016 to 23 percent in 2018. Quality, price, and customer experience drive the consumer’s selection of online retailers. Of the 41 percent of consumers that subscribe to email marketing offers, half of them prefer emails that provide the latest discounts and offers aid in their purchasing decision. Upwards of 60 percent of millennials have subscribed to email marketing, and more than half have followed brands on social networks for offers.

    The Research: 7 pages, 4 Graphics 1957 words. Part of our Research Subscriber Series, Subscribe and Save | TRGRAI0719

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