Keys to Driving Growth for Publishers Through Extraordinary Email Marketing

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    Written by Nick Einstein, David Daniels Email Marketing, Publishing, List Growth, Acquisition, Media/Publisher

    Email marketers across verticals had a banner year in 2015, and the forecast this year is bright. Open rates, as well as other measures of engagement, trended upward for many segments, and email is contributing a greater share of overall revenue than ever before. Publishers, who rely on email even more than others, have specialized requirements, and often need to leverage different strategies, tactics, and tools to drive their core business objectives. Those who allocate resources on six key areas of focus will be well positioned to take advantage of the tremendous opportunities that channel proliferation, and the current evolution towards distributed content, currently present.


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