Mobile Apps: The Early Maturity of a Key Mobile Marketing Channel
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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About: Published November 2017. This report explores the adoption of mobile apps by marketers and provides an in-depth look at the challenges, efficacyWe answer these key questions:
andaspirations of mobile app marketing.
• How many U.S. marketers currently offer a mobile application (or “app”) to their customers?
• How do marketers think of their mobile apps vis-à-vis other marketing priorities?
• What are the key challenges marketers face with their mobile apps?
• What do marketers think about mobile app marketing?
Report Excerpt: For those marketers that do have a mobile app, the app will almost always form a key part of the firm’s mobile marketing strategy. One in four U.S. marketers with an app characterized mobile app marketing as their company’s “top marketing priority,” while nearly half said their app represented “one of the key mobile marketing initiatives” for the firm.
The Research: 9 pages, 8 Charts, 2,712 words. Part of our Research Subscriber Series.
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