Spotlighting 2018 Martech Innovators

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

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  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein Identity Management, Data Matching, Email Marketing, Data Management, Personalization, Individualization, Email Deliverability, Artificial Intelligence, Real-Time Data

    About: Published on 12/19/18, This year we are recognizing four vendors that stood out to us in 2018. The 2018 Martech Innovators are LiveRamp, MessageGears, OneSpot, and Return Path. We recognize these vendors for their unique and innovative approach to delivering solutions that optimize and digitally transform their client’s businesses. 

    Key Questions:

    Which martech vendors stand out as innovators in 2018?
    How do these vendors address marketer challenges and aspirations?
    Where are these vendors headed in the next 12 months?

    Report Excerpt:
    Martech Innovators That Stood Out in 2018
    Each year The Relevancy Group takes hundreds of briefings with enterprise vendors and category innovators. Our research touches on vendors across the martech and adtech (Madtech) sector, many of which whom we enjoy a client relationship. At the end of 2018, our analysts nominate vendors that they thought were particularly innovative. This year we are recognizing four vendors that stood out to us in 2018. The 2018 Martech Innovators are LiveRamp, MessageGears, OneSpot, and Return Path. We recognize these vendors for their unique and innovative approach to delivering solutions that optimize and digitally transform their client’s businesses. The four martech innovator solutions complement each other as well as meet marketer challenges and aspirations. In 2018 marketers aspired to utilize more real-time data, improve their relevancy through more individual targeting, improve the integration and data management, optimize email deliverability and the customer experience. These vendors address one or more of these ambitions. Continuing to add AI/ML (Artificial Intelligence/Machine Learning) capabilities is a universal development that we expect to see from these innovators in 2019.

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