State of Identity Management, Five Tips to Optimize in 2016
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
Sponsored by The Relevancy GroupAbout: Published June 2016. We evaluate the state of Identity Management including the adoption of Deterministic and Probabilistic methods that are necessary to empower People Based Marketing
We answer these key questions:
- What are the latest Identity Management trends?
- Which methods of Identity Management are most effective in driving revenue?
- What must executives do to optimize Identity Management?
Report Excerpt: When asked about their planned methods of Identity Management in 2016, 32 percent of marketers state that they are moving to Deterministic Identity Management, which is up from 24 percent in 2015. This increase in adoption indicates that Deterministic Identity Management is effective in driving revenue, as compared to other identity methods. When asked about the importance of a variety of Madtech plans, 47 percent of marketers stated that implementing people-based marketing (i.e. marketing to a known person) is extremely important.
The Research: 6 pages, 4 graphics, 1673 words. This report is part of our Research Subscriber Series. Inquire About Subscriber Discounts.
Item: TRGSS0316 | Identity Management ResearchBuy for $499.00Free with registration
- All Research
- Artifical Intelligence/Machine Learning
- Benchmark Data
- Consumer Survey
- Email Deliverability
- Email Marketing
- Email Marketing Agencies
- Everychannel/Omnichannel Marketing
- Financial Services
- Identity Management
- Lifecycle Marketing
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mobile Marketing
- People Based Marketing
- Research Subscriber Series
- Social Marketing
- Sponsored Research
- State of Industries
- Travel and Hospitality
- Value Based Research
- Vendor Selection
- Video Marketing
- Year Published - 2010
- Year Published - 2011
- Year Published - 2012
- Year Published - 2013
- Year Published - 2014
- Year Published - 2015
- Year Published - 2016
- Year Published - 2017
- Year Published - 2018
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget