State of the Email Marketing Industry and Five Tips to Optimize in 2019

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

  •  
  • Sponsored by The Relevancy Group

    Written by David Daniels and Nicholas Einstein Email Marketing, Everychannel Marketing, Marketing Operations, Segmentation, Data Capabilities, Testing, Adaptive Content, Real-Time Data

    About: Published in March 2019. The latest survey data highlights email marketing trends and we offer suggestions to optimize for the future.

    Key Questions:

    Which channels do marketers select?
    How are email marketers utilizing data and what challenges prevent data optimization?
    What can marketers do to optimize their email marketing in 2019?

    Key Findings:
    Email marketing is the most widely deployed channel followed by online display advertising in 2019. Mass adoption of email marketing underscores the need to use relevant targeting to cut through the competitive clutter. Less than half of marketers are utilizing data for segmentation, indicating that the majority of email marketers are sending subscribers the same message. Marketers are challenged to optimize their data management practices and many cite a lack of labor resources and siloed marketing organizations as hurdles. In addition to practicing data hygiene, valuing email subscribers and centralizing customer data, The Relevancy Group offers five detailed tactics to optimize email marketing in 2019.


    The Research: 7 pages, 3 Graphics 1707 words. Part of our Research Subscriber Series, Subscribe and Save | TRGRAI0519

    Buy for $399.00
    Free with registration

  • David and The Relevancy Group's thoughts are always of great value.

    — David A. Steinberg, CEO & Founder, Zeta Global
  • The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

    — David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
  • The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

    — Matt Seeley, SVP of Platforms, Merkle Inc.
  • Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

    — Scott Dorsey, Former Co-Founder and CEO of ExactTarget