The Relevancy Ring - Email Agency Buyer's Guide, 2016
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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About: Published September 2016. Our 2016 Email Agency Buyer's Guide, analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact. All were evaluated over 4 months using our patent pending Relevancy Ring methodology.
We answer these key questions:- What are the marketer's top considerations when selecting an email marketing agency?- What are the average services hourly rates and how do they compare to ESP (Email Service Provider) services prices?- Which agencies have the highest customer satisfaction and are most qualified to meet marketer demands?
Report Excerpt: Some marketers are turning to agencies for help, many more will hire these companies in the coming 12 months. Most marketers cite industry expertise and always-on client support in their email marketing agency selection criteria. The need to harness disparate and real-time data also top marketer tactics and aspirations. These findings further underscore the need for outside experts that can implement the latest data-driven strategies. An excerpt including vendor profiles can be found in issue 11 of The Marketer Quarterly. Free registration required.
The Research: 25 pages, 12 Charts, 8,831 words. Part of our Research Subscriber Series.
Item: TRGSS0516 | Email Marketing ResearchBuy for $2,495.00Free with registration
- All Research
- Benchmark Data
- Big Data
- Consumer Survey
- Email Marketing
- Email Marketing Agencies
- Identity Management
- Lifecycle Marketing
- Machine Learning/Artifical Intelligence
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mobile Marketing
- Omnichannel Marketing
- People Based Marketing
- Research Subscriber Series
- Social Marketing
- Value Based Research
- Vendor Selection
- Video Marketing
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We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!— Arthur Sweetser, CMO, eDataSource
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
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