The Relevancy Ring - Email Agency Buyer's Guide, 2016

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout.  Other titles can be purchased for a fee.

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  • Sponsored by The Relevancy Group

    Written by David Daniels, Nick Einstein, Peggy Reinders Email Marketing Agency, Buyer's Guide, ESP, Vendor Selection, Agency

    About: Published September 2016. Our 2016 Email Agency Buyer's Guide, analyzes seven email marketing agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact. All were evaluated over 4 months using our patent pending Relevancy Ring methodology.

    We answer these key questions:

    - What are the marketer's top considerations when selecting an email marketing agency? 
    - What are the average services hourly rates and how do they compare to ESP (Email Service Provider) services prices?  
    - Which agencies have the highest customer satisfaction and are most qualified to meet marketer demands?

    Report Excerpt: Some marketers are turning to agencies for help, many more will hire these companies in the coming 12 months. Most marketers cite industry expertise and always-on client support in their email marketing agency selection criteria. The need to harness disparate and real-time data also top marketer tactics and aspirations. These findings further underscore the need for outside experts that can implement the latest data-driven strategies.  An excerpt including vendor profiles can be found in issue 11 of The Marketer Quarterly. Free registration required.

    The Research: 25 pages, 12 Charts, 8,831 words. Part of our Research Subscriber Series.

    Item: TRGSS0516 | Email Marketing Research

    Buy for $2,495.00
    Free with registration

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