The Relevancy Ring - ESP Buyer's Guide, 2017
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Free research can be downloaded by adding it to your cart and proceeding to checkout. Other titles can be purchased for a fee.
Sponsored by The Relevancy Group
About: Published on 2/28/17, The Relevancy Group analyzes seven ESPs and documents market trends and mandates on vendor selection. This comprehensive buyer's guide features executive data of 500 email marketing executives and details on seven ESP vendors. The report looks at what is most important to marketers in the selection process and review this data by industry and enterprise size. An excerpt of the research is featured in issue 13 of The Marketer Quarterly.
- What are the top influences to marketing technology selection?
- How has the ESP vendor landcape and functionality changed over the last few years?
- What is the utlization of marketing services?
- What are email marketers top then challenges and priorities for 2017?
- What are the top ten most important ESP features and how does that correlate with the top vendor selection?
Report Excerpt: The ESP Has Matured into an Everychannel Service Provider, Yet Opportunities Exist
SaaS/Cloud adoption has increased year-over-year but marketers have yet to fully embrace the power of these solutions. The traditional Email Service Provider (ESP) has adapted to become an “Everychannel Service Provider.” While email remains the profitable centerpiece of these solutions, its merits are not without their challenges and aspirations. Marketers are not using all of the tools that are available to them, and yet they aspire to move beyond email and implement Everychannel execution, real-time data and sophisticated analytics.
The Research: 37 pages, 22 graphics, 11,478 words. Part of our Research Subscriber Series, Subscribe and SaveBuy for $2,495.00Free with registration
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The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
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