The Relevancy Ring - The ESP Buyer's Guide 2016
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
Sponsored by The Relevancy Group
About: Published February 2016. Our 2016 ESP Buyer's Guide analyzes eight vendors: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing Services, Maropost, MessageGears, PostUp and Zeta Interactive. All were evaluated over 3 months using our patent pending Relevancy Ring methodology.
We answer these key questions:Report Excerpt: Marketers desire ESP features that transcend email to include “Everychannel” functions. The buyer’s top 10 most important features includes social, mobile and display retargeting functionality. In the vendor selection process, marketers are also prioritizing solutions that have a high level of redundancy, analytics, industry expertise and delivery and analytical services.
- What are the top market aspirations for 2016?
- What features and vendor characteristics do marketers prioritize in the selection process?
- Which vendors are poised to eradicate obstacles, achieving marketers’ goals and emerge as market leaders?
The Research: 33 pages, 20 charts, 11,152 words. Part of our Research Subscriber Series. Inquire About Subscriber Discounts
Item: TRGSS0116 | Email Marketing Research
Buy for $2,495.00Free with registration
- All Research
- Big Data
- Consumer Survey
- Email Marketing
- Email Marketing Agencies
- Identity Management
- Lifecycle Marketing
- Machine Learning/Artifical Intelligence
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mobile Marketing
- Omnichannel Marketing
- People Based Marketing
- Research Subscriber Series
- Social Marketing
- Value Based Research
- Vendor Selection
- Video Marketing
- Year Published - 2010
- Year Published - 2011
- Year Published - 2012
- Year Published - 2013
- Year Published - 2014
- Year Published - 2015
- Year Published - 2016
- Year Published - 2017
We are very pleased with what David and The Relevancy Group have done to quantify our market, demonstrate a need and gave us fact based results to market with. Well done Relevancy Group!— Arthur Sweetser, CMO, eDataSource
David and The Relevancy Group's thoughts are always of great value.— David A. Steinberg, CEO & Founder, Zeta Global
The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.— David Geller, CEO & Founder, Spryly Inc., Former CEO & Co-Founder of WhatCounts
The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, President, Global Cross-Channel Marketing, Experian Marketing Suite
Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.— Scott Dorsey, Former Co-Founder and CEO of ExactTarget