The Relevancy Ring - The ESP Buyer's Guide 2016
Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.
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About: Published February 2016. Our 2016 ESP Buyer's Guide analyzes eight vendors: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing Services, Maropost, MessageGears, PostUp and Zeta Interactive. All were evaluated over 3 months using our patent pending Relevancy Ring methodology.
We answer these key questions:Report Excerpt: Marketers desire ESP features that transcend email to include “Everychannel” functions. The buyer’s top 10 most important features includes social, mobile and display retargeting functionality. In the vendor selection process, marketers are also prioritizing solutions that have a high level of redundancy, analytics, industry expertise and delivery and analytical services.
- What are the top market aspirations for 2016?
- What features and vendor characteristics do marketers prioritize in the selection process?
- Which vendors are poised to eradicate obstacles, achieving marketers’ goals and emerge as market leaders?
The Research: 33 pages, 20 charts, 11,152 words. Part of our Research Subscriber Series. Inquire About Subscriber Discounts
Item: TRGSS0116 | Email Marketing Research
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- Benchmark Data
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- Email Marketing
- Email Marketing Agencies
- Identity Management
- Lifecycle Marketing
- Machine Learning/Artifical Intelligence
- Madtech (Martech+Adtech)
- Marketing & Messaging Platforms
- Mobile Marketing
- Omnichannel Marketing
- People Based Marketing
- Research Subscriber Series
- Social Marketing
- Value Based Research
- Vendor Selection
- Video Marketing
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The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.— Matt Seeley, SVP of Platforms, Merkle Inc.
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